Trends in U.S. Media show how the country is responding to the shift in American work culture.

Birth rates have been on the decline for some time, but some, including Elon Musk, think that the downward trend is "the biggest threat to civilization."

In college sports, money talks. Perhaps the biggest debate in sports right now is how the compensation of college athletes for their Name, Image, and Likeness (NIL) is inevitably changing the landscape of sports at the college level. From accusations of specific coaches and players to conversations about long-standing implications on college sports, Kudzu’s Narrative […]

Electric cars are here to stay– and will most likely dominate the automobile market in coming decades. But in place of gas, EVs need a sustainable battery that can power the entire vehicle.

Rising interest rates are circulating through every industry. Probably the most prominent rate hike is in the housing industry, where interest rates have risen significantly since March of this year. EdgeTheory's narrative intelligence brief on interest rates analyzes the scope of the narrative, who's pushing it, and how it's being shaped every day. According to […]

After the horrific shooting in Buffalo on May 14, conversations about race, extreme ideology, and political response are beginning to emerge among US Media outlets.

Musk's Twitter purchase is once again at an impasse, this time over a dispute over the number of spam bots present on the platform. US Media has covered this narrative closely, even closer than the potential overturn Roe v. Wade. EdgeTheory's narrative intelligence brief analyzes the trends surrounding Twitter bots, who's pushing them, and how […]

The war in Ukraine's political ripple effect has reached Scandinavia. Finland and Sweden are both favored to join NATO before the end of 2022.

Once again the topic of internet access has emerged as a trending narrative, though this time it's derived directly from the White House.

there are two major approaches to wading through the unending supply of online content: media monitoring and narrative intelligence.