So, Why Does Narrative Intelligence Matter?
We’ve already covered what narrative intelligence is, and how it gathers the important data on the narratives or stories that begin and proliferate online. But why does that information matter?
Well let’s look at some use cases:
Organizations & Investors
What's one of the most important assets for any organization or investor? Understanding the narrative intelligence around their industry or portfolio companies. The amplification of the wrong narrative can destroy a business or balance sheet. Kudzu not only detects and monitors the entities involved, it also equips our customers with targeted messaging at scale to harness the power of positive narratives or counter disinformation-filled narratives.
Media & Politics
Every day our platform tracks thousands of entities, consuming tens of thousands of news stories, online videos, images, and social media posts. We analyze this content from their high-level shape and form to their core components like keywords and hashtags. Kudzu also detects viral narratives and identifies the entities driving them. We help agencies, campaigns, and media organizations engage with and share positive narratives while staying one step ahead of disinformation campaigns designed to damage reputations, businesses, and careers.
Kudzu helps local, state, and federal agencies understand narrative trends that shape public perception. This intelligence can be used to inform policies or combat misinformation campaigns. Kudzu's Narrative Intelligence reveals amplification patterns and networks, keyword trends and volume, and more complex metrics like trend velocity, which helps you identify emerging trends and threats earlier than ever.