EdgeTheory Blog - EdgeTheory

October 7, 2026

The Evolution of Brand Intelligence: Moving Beyond Surface Metrics to Narrative Intelligence

Every enterprise invests heavily in defining its own brand, yet a company is only one participant in shaping how it is understood. For brand and communications leaders, the next evolution of brand intelligence is not simply measuring more of the conversation. It is understanding the Narrative Intelligence developing within it, and what those narratives reveal about how the market sees your company: which narratives are taking hold, who is shaping them, and what are we becoming known for.

October 1, 2026

Super Intelligence Without Narrative Intelligence Is Just Artificial

EdgeTheory

Super Intelligence changes the scale. Narrative Intelligence provides the context. At EdgeTheory, we believe intelligence should shorten the distance between information and decision. That is how organizations move from more information to decision-ready intelligence.

September 25, 2026

Competitive Intelligence

EdgeTheory

Competitive Intelligence tracks what competitors do: launches, pricing changes, partnerships. But competitive shifts often start earlier, as narratives that form among buyers, analysts and communities before they turn into visible moves. Learn how Narrative Intelligence closes this blind spot, and how EdgeTheory's Detect, Assess, Shape framework turns early narrative signals into decision-ready intelligence.

September 18, 2026

The Role of Narrative Intelligence in Market Intelligence Analytics

EdgeTheory

How Narrative Intelligence extends Market Intelligence Analytics by revealing narratives, sources and perceptions shaping markets and decisions.

August 18, 2026

EdgeTheory Lab and the National Center for Narrative Intelligence Launch New Program for Professional Certification in Narrative Intelligence

EdgeTheory

EdgeTheory Lab and the National Center for Narrative Intelligence (NCNI) are now offering the Certified Professional in Narrative Intelligence (CPNI) - the only credential of its kind, established through NCNI's congressional mandate under the NDAA.

Learn more about the CPNI program.

August 17, 2026

Former CIA Senior Executive William Usher and EdgeTheory Founder Joe Stradinger on the Rise of Narrative Intelligence

EdgeTheory

Most supply chain risk tools monitor physical disruptions after they're reported. Narrative intelligence detects the signals forming days earlier. Here's what that gap actually looks like.

July 28, 2026

How Counterintelligence Has Expanded Into the Information Environment

EdgeTheory

Foreign intelligence services no longer need to recruit a single source to influence a decision — they can run coordinated narrative campaigns that reach an entire city council, legislature, or community at once. This piece looks at what a recent House Intelligence Committee hearing revealed about that shift, from a fabricated post that nearly derailed Florida counterintelligence legislation to organized opposition against AI data center projects, and explains why foreign influence operations are fundamentally a counterintelligence problem — plus how tools like EdgeWatch help decision-makers spot these narratives before they shape outcomes.

July 16, 2026

The Invisible Campaign Against America's AI Data Centers

EdgeTheory

Most supply chain risk tools monitor physical disruptions after they're reported. Narrative intelligence detects the signals forming days earlier. Here's what that gap actually looks like.

March 20, 2026

Supply Chain Risk Starts With Narrative Intelligence - Not Disruption

Paul Wingate

Most supply chain risk tools monitor physical disruptions after they're reported. Narrative intelligence detects the signals forming days earlier. Here's what that gap actually looks like.

December 12, 2025

6 Reasons Narrative Intelligence Is Essential for Associations Today

Paul Wingate

Associations today operate across one of the most complex information environments in history. Whether representing agriculture, healthcare, retail, manufacturing, energy, or professional sectors, associations face a growing responsibility: understand how narratives and narrative intelligence is forming, accelerating, and influencing their members — before those narratives shape perception, policy, or risk. Traditional media monitoring still plays […]

The Evolution of Brand Intelligence: Moving Beyond Surface Metrics to Narrative Intelligence

Super Intelligence Without Narrative Intelligence Is Just Artificial

Competitive Intelligence

The Role of Narrative Intelligence in Market Intelligence Analytics

EdgeTheory Lab and the National Center for Narrative Intelligence Launch New Program for Professional Certification in Narrative Intelligence

Former CIA Senior Executive William Usher and EdgeTheory Founder Joe Stradinger on the Rise of Narrative Intelligence

How Counterintelligence Has Expanded Into the Information Environment

The Invisible Campaign Against America's AI Data Centers

Supply Chain Risk Starts With Narrative Intelligence - Not Disruption

6 Reasons Narrative Intelligence Is Essential for Associations Today

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