How Does Narrative Intelligence Work?

EdgeTheory Narrative Intelligence is a source-centered, AI-powered analytics platform that dramatically increases the signal-to-noise ratio and helps make sense of the onslaught of narratives in the global information environment.

Every day on websites, social media, blogs, and other online channels, countless conversations take shape, spread, and exert influence over everything from business and politics to science to culture. These conversations make up stories - "narratives" - that carry with them meaning, purpose, themes, and goals.

Narrative intelligence is the science of evaluating the cognitive effects on targeted consumers of information produced by content publishers, influencers, and manipulators. Our platform consumes and analyzes narrative data to surface thematic patterns, discern behavioral trends, and offer unique insights at a scale and speed.

Our Narrative Intelligence platform transforms vast amounts of publicly available information (PAI) into actionable insights by breaking content into its core components and synthesizing them into meaningful narratives. This approach allows us to identify emerging trends, anticipate risks, and uncover hidden opportunities, giving you a strategic edge in today’s fast-moving world.

Here's how the process works:

Consume
We gather information from a wide variety of sources, including social media platforms, news sites, blogs, videos, and other digital channels. By pulling from diverse, publicly available content, we ensure a comprehensive understanding of the narrative ecosystem.

Disassemble
Through a process we call atomization, the platform breaks down narrative content into smaller digital components. These components are meticulously analyzed to extract context, relevance, and relationships, ensuring every detail is captured.

Analyze
Our advanced technology, powered by Natural Language Processing (NLP) and Artificial Intelligence (AI), performs extensive analysis on these components. By uncovering trends, patterns, and sentiments, we gain a deep understanding of the narratives shaping the landscape.

Synthesize
The analyzed components are reassembled and synthesized into coherent, meaningful insights. This synthesis adds context and clarity, empowering decision-makers to act with confidence and precision.

Deliver
The final insights are delivered in a format tailored to your needs. Whether it’s concise briefs for quick decision-making, an interactive console for in-depth exploration, or seamless API integration for custom workflows, our platform ensures you have the right tools to stay ahead.