Understand the Narrative

Discover how narratives start, how they spread, and how they're used to achieve economic, social, and political goals. 

Narratives are either your greatest asset or liability. Know what's being said and shared. Our keyword trend analysis gives you clear insights and helps you identify the spikes and dips in keyword usage that can change opinion, shape policy, and move markets.
Narrative spread analysis reveals how narratives grow and are distributed over time and by volume. Detailed visualizations of phrase usage let analysts see how combinations of phrases trend in comparison with each other. Visualizations can be exported as CSV, PDF, and in various image formats.
Uncover the trajectory of a narrative: where it started, who's amplifying it, and how often. Our platform’s amplification detection operates across several time-slices, from 24 hours to 30 days to monitor if a narrative has grown or changed over time. 
network amplification
With network monitoring you have the power to construct groups of influencers or competitors. Understand who they are, what they're talking about, and which narratives they're amplifying. Get discernible data and the foresight to join, own, or counter conversations in real-time.

Kudzu Narrative Briefs

Get daily analytical insight into the key trends and narrative themes of U.S. Congress members and major U.S. media outlets, editors, and reporters... for FREE!

Kudzu Capabilities

Media Monitoring

Targeted monitoring and consumption of publicly-available information (PAI) at scale. Monitor and analyze specific sources without introducing bias or excessive noise into analysis.

Narrative Analysis

Keyword trend surfacing and co-amplification detection in ways that help analysts discover thematic strategies and coordination efforts.

Platform Agnostic

Content- and platform-agnostic, consuming narrative data and amplification behavior from virtually any publicly-accessible web site, news source, and social media network.
○ Selective Source Monitoring
○ Narrative Content Analysis
○ Amplification Detection
○ Trend Surfacing & Analysis
○ Network Monitoring
○ Detailed Data Visualizations

Narrative Manipulation

Narrative manipulation is a potent weapon used by adversaries around the world. See how Kudzu gives analysts unparalleled insight into malign influence campaigns.
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Media Monitoring

Analyze thousands of pieces of content from media outlets, blogs, and business editorials in order to provide analytical insights on key trends and narrative frameworks with Kudzu Media Modules.

How Kudzu Is being used

What's one of the most important assets for any organization or investor? Understanding the narrative intelligence around their industry or portfolio companies. The amplification of the wrong narrative can destroy a business or balance sheet. Kudzu not only detects and monitors the entities involved, it also equips our customers with targeted messaging at scale to harness the power of positive narratives or counter disinformation-filled narratives.
Every day our platform tracks thousands of entities, consuming tens of thousands of news stories, online videos, images, and social media posts. We analyze this content from their high-level shape and form to their core components like keywords and hashtags. Kudzu also detects viral narratives and identifies the entities driving them. We help agencies, campaigns, and media organizations engage with and share positive narratives while staying one step ahead of disinformation campaigns designed to damage reputations, businesses, and careers.
Kudzu helps local, state, and federal agencies understand narrative trends that shape public perception. This intelligence can be used to inform policies or combat misinformation campaigns. Kudzu's Narrative Intelligence reveals amplification patterns and networks, keyword trends and volume, and more complex metrics like trend velocity, which helps you identify emerging trends and threats earlier than ever.

Understand the Narrative