About EdgeTheory

EdgeTheory’s AI-powered technology allows its customers to analyze the ways conversations become narratives, how those narratives grow, and how they shape their world. These tools empower users to see patterns and trends among the people and organizations that drive these narratives, revealing the ways they originate, who is amplifying them, how they get distorted and repurposed, and their potential impact on everything from businesses to social issues to governments. 

With the insight drawn from this intelligence, users of EdgeTheory’s technology are better able to design and deploy messaging campaigns to participate in those narratives, and to measure their success.