CONTACT
CONTACT

About EdgeTheory

EdgeTheory is an AI-Powered Narrative Intelligence company. Our technology allows customers to understand and participate in the narratives that shape their world.

Why We're Here

Every day on websites, social media, blogs, and other online channels, countless conversations take shape, spread, and exert influence over everything from business and politics to science to culture. 

These conversations become stories — “narratives” — that carry with them meaning, purpose, themes, and goals. True, false, or somewhere in between, narratives can win or lose business, elections, and wars.

What We've Created

EdgeTheory’s AI-powered technology allows its customers to analyze the ways conversations become narratives, how those narratives grow, and how they shape their world. These tools empower users to see patterns and trends among the people and organizations that drive these narratives, revealing the ways they originate, who is amplifying them, how they get distorted and repurposed, and their potential impact on everything from businesses to social issues to governments. 

With the insight drawn from this intelligence, users of EdgeTheory’s technology are better able to design and deploy messaging campaigns to participate in those narratives, and to measure their success.

Listen

Our framework monitors and consumes sources and narratives at scale

Understand

Artificial intelligence and algorithmic analysis that uncovers trends, themes, keywords, and amplifications

Communicate

Strategic messaging at scale based on context and insights gleaned from analytics

Analyze

Deep narrative analysis and insight into the effectiveness of deployed campaigns
Successful narrative analysis involve listening, understanding, communicating, and analyzing. Knowing the power of narratives and how they spread is now more critical than ever.

Board of Directors

Joe Stradinger

Chairman, Founder, CEO

Jim Barksdale

Netscape, ATT Wireless, FedEx

Carlos Ramon

Peoplesoft, Akamai, Compas

Mike Stradinger

Infochip, Holland1916

Don Cannada

Barksdale Management

Leadership Team

Joe Stradinger

Founder, CEO

Greg Griffith

Co-Founder, CPO

Warren Husband

CTO

Paul Wingate

Enterprise Business

Andrew Brewer

Operations

LeAnne Gault

Marketing

Gregg Newby

Intelligence Expert

Let's start a Conversation

Contact Us
chevron-down