About EdgeTheory

EdgeTheory’s technology continuously consume large amounts of data produced by news outlets, government agencies and officials, corporations, journalists, propaganda networks, and influencers in politics, business, culture, and more.

In a process we call "atomization," this data is then disassembled and analyzed by artificial-intelligence, machine-learning, and natural-language processors that detect keyword usage, amplification behavior and alignment, thematic emphasis, and narrative evolution over time. It's then reassembled into enhanced datasets that are made available to our customers through three different delivery modes: A console for trained analysts; dynamically updated narrative briefs; and an application programming interface (API) for use by third-party developers. The technology introduces no bias regarding sources, narrative topics, social/cultural trends, or other factors that often cloud results obtained from other resources such as search engines or social media networks. It focuses entirely on the content and activity of the sources publishing, amplifying, and manipulating narrative content.

EdgeTheory customers have included global leaders in national security, information technology, transnational banking, healthcare, and many other areas. EdgeTheory's products are thus well-positioned as best-of-class solutions for analysts and other stakeholders in business intelligence, risk analytics, open-source services, and media monitoring.

EdgeTheory’s tools help its customers see patterns and trends among the people and organizations that create and amplify narratives, revealing how and when they spread, and the nature and scope of their impact. With the insight drawn from this intelligence, EdgeTheory’s customers are better prepared to make strategic assessments of narrative dynamics, to participate in them if they choose, and to measure their success.