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About EdgeTheory

EdgeTheory is an AI-native narrative intelligence company that accelerates and optimizes decision-making in the information environment.

About EdgeTheory

Narratives have the power to win or lose wars, change election outcomes, shift cultural attitudes, and affect global markets and industries. They also have the power to improve the lives of billions, by strengthening people’s understanding of accurate information on everything from business to healthcare to election integrity.
Narrative Intelligence Message
But in today's rapidly-evolving information environment, the exponential growth of online narrative content has put individuals, organizations, and governments at a serious disadvantage in consuming, comprehending, and responding to the narratives that shape their world. Automated content creation and the emergence of generative AI are intensifying the problem, making it increasingly difficult to make timely and effective decisions.

Understanding how online narratives emerge, evolve, and affect the world is a mission-critical task. From malign- influence campaigns directed at the U.S. and its allies, to viral trends that disrupt economies and political structures, insight into narrative dynamics is a foundational component of cognitive security.

Our Solution

To gain first-move advantage in narrative dynamics, EdgeTheory’s technology is architected from the ground up as “source-centered,” rather than the traditional “search-centered.” This means that our systems model narrative dynamics along real-world paradigms: People and organizations, with national, factional, and ideological alignments, pursuing strategic and tactical goals by creating and manipulating narratives. This approach allows our technology to detect and surface emerging patterns and trends among the narratives they amplify, revealing how, where, and when they spread. EdgeTheory’s technology introduces no bias or algorithmic weighting with regard to content, social/cultural trends, previous interactions by users, or other factors often used by resources such as search engines and social media networks.


Our framework monitors and consumes sources and narratives at scale


Artificial intelligence and algorithmic analysis that uncovers trends, themes, keywords, and amplifications


Strategic messaging at scale based on context and insights gleaned from analytics

Our Process

In a process we call "atomization," narrative data is disassembled and processed by a proprietary stack of analytics engines, with heavy reliance on natural language processing, machine learning, and artificial intelligence. From these processes emerge narrative trends, amplification behavior and alignment, geospatial activity, thematic adjacencies, and narrative evolution over time. It's then delivered through three different delivery modes.
  1. Narrative Briefs are dynamic, continually updated documents designed to be compact, portable, and shareable by people who aren’t trained analysts, but need to consume the kinds of reports and products analysts produce.
  2. The Console is a robust analytics tool designed for professional analysts, and allows for deep research and analysis of narratives, sources, keywords, and other metrics.
  3. Our API provides third-party developers access to narrative source and analytics data.

Speed & Scale

EdgeTheory’s technology offers insights at a scale and speed that helps human analysts do their jobs better and faster. Analysts have reported time savings of up to 24x, and the ability to see what their adversaries can’t.

Dual Use

The platform is dual-use, serving both public- and private-sector customers. Over the past four years, the company has focused on building out its AI platform, serving its private-sector customers, and building significant relationships within the government and academia.

Our Customers

EdgeTheory customers include global leaders in national security, information technology, parcel delivery, transnational banking, healthcare, and many other areas. EdgeTheory's products are well-suited for use by analysts and other stakeholders in business intelligence, risk analytics, open-source services, and media monitoring.

Board of Directors

Joe Stradinger
Founder, CEO
Mike Stradinger
Chairman of the Board
Jim Barksdale
Netscape, ATT Wireless, FedEx
Carlos Ramon
Peoplesoft, Akamai, Compas
Don Cannada
Barksdale Management

Strategic Advisers

William P. Crowell
Mr. Crowell is currently a venture capitalist and has served in senior executive positions for a number of successful technology companies, mainly in the information security industry. He also served as Deputy Director of the NSA from 1994 to 1997, during which time he was the highest-ranking civilian in the agency. Crowell also served as Chairman of the Director of National Intelligence Senior Advisory Group from 2007–2014.
Charles T. Cleveland
LTG (R) Charles Cleveland is a proven strategic leader whose vision, judgment, and persistence continue to shape and innovate U.S. national defense policy. He was the Commanding General of U.S. Army Special Operations Command, where his ARSOF 2022 initiatives provided a foundation for American irregular warfare doctrine and energized unconventional warfare thinking. His prior general officer commands include Special Operations Command Central (SOCCENT), Special Operations Command South (SOCSOUTH), and the 10th Special Forces Group (Airborne).
Chip Wasson
Chip Wasson is a strategic advisor on corporate finance, strategy and M&A advisory for the aerospace, defense, national security and energy markets. Chip’s background includes roles in investment banking, as well as CFO, Corporate Strategy and Development, M&A within companies ranging from early stage, startup companies to large publicly traded defense and aerospace companies.
Doowan Lee
Doowan Lee is a national security expert and a repeat tech founder who has developed and executed large-scale C4ISR and AI projects with both government programs and tech companies. Lee has extensively published in leading journals and magazines on how to mitigate and prevent the harms of malign information in content supply chains. Serving as a advisor and board member for several natonal instututions, his work centers on how to enable and empower decision advantage in the information environment.
Tripp McCullar
Lieutenant Colonel (Ret) Tripp McCullar previously served 24+ years as a US Army Special Forces (Green Beret), CIA Operations Officer, and Director for Intelligence Programs at the White House National Security Council. At the White House, he led executive interagency committees to develop national intelligence policy under direction of Special Assistant to the President of the United States and National Security Advisor. He served with SOF in Iraq & Kosovo, US Embassies in Yemen & Turkey, and the IC as an Operations Officer, Attaché, Cyber Advisor, and Task Force Deputy Director.
Brad Carr
With over two decades of hands-on experience in planning, coordinating, executing, commanding, and assessing U.S. government influence operations across the globe from tactical to compartmented, strategic-national levels, Brad Carr, a retired Army Special Operations Colonel, brings his knowledge to Edge Theory as a subject matter expert on information warfare. Brad focuses his experience to enhance U.S. government influence capabilities, focusing on prioritization, efficacy, interoperability, and efficiency to gain advantage in Great Power Competition.

Leadership Team

Joe Stradinger

Founder, CEO

Greg Griffith

Co-Founder, CPO

Warren Husband


Nate Flake

Director of Programs

Paul Wingate

SVP Enterprise

Andrew Brewer


Evan Robert

Content Specialist

Gregg Newby

Intelligence Expert

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