Our Solution
To gain first-move advantage in narrative dynamics, EdgeTheory’s technology is architected from the ground up as “source-centered,” rather than the traditional “search-centered.” This means that our systems model narrative dynamics along real-world paradigms: People and organizations, with national, factional, and ideological alignments, pursuing strategic and tactical goals by creating and manipulating narratives. This approach allows our technology to detect and surface emerging patterns and trends among the narratives they amplify, revealing how, where, and when they spread. EdgeTheory’s technology introduces no bias or algorithmic weighting with regard to content, social/cultural trends, previous interactions by users, or other factors often used by resources such as search engines and social media networks.
Our Process
In a process we call "atomization," narrative data is disassembled and processed by a proprietary stack of analytics engines, with heavy reliance on natural language processing, machine learning, and artificial intelligence. From these processes emerge narrative trends, amplification behavior and alignment, geospatial activity, thematic adjacencies, and narrative evolution over time. It's then delivered through three different delivery modes.
- Narrative Briefs are dynamic, continually updated documents designed to be compact, portable, and shareable by people who aren’t trained analysts, but need to consume the kinds of reports and products analysts produce.
- The Console is a robust analytics tool designed for professional analysts, and allows for deep research and analysis of narratives, sources, keywords, and other metrics.
- Our API provides third-party developers access to narrative source and analytics data.
