Why We're Here

We believe that conversation is either an organization's largest asset or greatest liability.

Conversation wins business. It wins elections. It wins wars. Good data and narrative intelligence give people and organizations the tactical edge to make informed real-time decisions that matter.
Almost a decade ago we recognized that even though the world was becoming more "social", very few products addressed the power of listening to, creating, deploying, and analyzing the conversations that were happening online. 

We immediately immersed ourselves in Conversation Science to study how conversations organically start, grow, and spread in social groups with a focus on specific topics that are relevant to key audiences.
Successful conversations involve listening, participating, and engaging with conversational partners. Understanding the power of conversations and how narratives proliferate is now more critical than ever.

EdgeTheory analyzes conversations and media narratives from a high level down to core components like keywords and hashtags. With this narrative intelligence we empower organizations from federal and local government entities to financial analysts and VCs to media and PR agencies with the foresight they need to identify their strengths, mitigate risk, and make confident decisions.

Board of Directors

Joe Stradinger

Chairman, Founder, CEO

Jim Barksdale

Netscape, ATT Wireless, FedEx

Carlos Ramon

Peoplesoft, Akamai, Compas

Mike Stradinger

Infochip, Holland1916

Don Cannada

Barksdale Management

Leadership Team

Joe Stradinger

Founder, CEO

Greg Griffith

Co-Founder, CPO

Warren Husband


Paul Wingate

Enterprise Business

Andrew Brewer

Consumer Business

LeAnne Gault


Gregg Newby

Intelligence Expert

Let's start a Conversation

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