The internet caused the revolutionary democratization of conversation.

The rise of online media created a radical amplification of narratives.

Narratives are either an organization's largest asset or greatest liability. They win (or lose) business, elections, and wars.

Today a new battlefield exists where new conflicts arise hourly. No matter what your business is, you ignore narratives at your own peril. Good data from narrative intelligence gives people and organizations the tactical edge to make informed real-time decisions that matter.

Almost a decade ago, we recognized that the world was becoming more "social", yet very few products addressed the power of listening to, understanding, communicating, and analyzing the narratives that were happening online. Organizations had to rely on sentiment analysis. The problem with most sentiment analysis platforms is that the intelligence is either stale or biased.