Source Centric: Narrative Intelligence Beyond the Noise

Most monitoring systems focus on documents, posts, and chatter, drowning decision-makers in irrelevant noise. EdgeTheory’s Source-Centric Intelligence takes a different approach. Instead of indiscriminately analyzing content, we identify and track the sources driving the conversation—allowing organizations to focus on the actors, strategies, and amplification patterns shaping their information landscape.

Our system sees the world as you do—as a network of entities pursuing strategic goals through the creation and manipulation of narratives. Rather than just monitoring content, we analyze why it exists, who is pushing it, and how narratives evolve over time.

In an age of information overload, the ability to focus on the most relevant and credible sources is paramount. By enabling customers to custom-select key sources or utilize our expansive library of pre-monitored sources, we ensure that attention is given to high-value information rather than being lost in a sea of irrelevant chatter. This approach prioritizes meaningful insights over sheer volume, providing clarity and focus to inform strategic decisions.

This approach allows our technology to detect and surface emerging patterns and trends among the narratives they amplify, revealing how, where, and when they spread. EdgeTheory’s technology introduces no bias or algorithmic weighting with regard to content, social/cultural trends, previous interactions by users, or other factors often used by resources such as search engines and social media networks.

Our technology identifies narrative themes being amplified by key actors at any given moment and provides geospatial intelligence, source attribution, and narrative insights —empowering organizations with the clarity needed to act decisively.

AI-powered geospatial analytics provide insight into the origin and target of narrative campaigns. EdgeTheory’s Geospatial Mapping allows organizations to understand the global flow of narratives, offering critical insights into how and where they are originating, spreading, and concentrating. This feature is essential for understanding the geographic dimensions of narratives in the information environment.