Why is Everyone Talking About Content Amplification?

Why is Everyone Talking About Content Amplification?

But what if you put great content out there and no one discovers it? Could that really happen? You bet your sweet content calendar it can. You can spend hours crafting engaging, creative messages, and they will never get seen.

The Sales Force Awakens: Empowering Your Team with Smarter Content

The Sales Force Awakens: Empowering Your Team with Smarter Content

As most of the world waits in line for the chance to immerse themselves in the spectacle and wonder of Star Wars: The Force Awakens, I can't help but reflect on what's happened in the thirty-eight years since the release of the very first Star Wars movie. How has selling changed since 1977?

All Aboard! Why You Should Jump on the Flipboard Train

All Aboard! Why You Should Jump on the Flipboard Train

No matter your habit: impulse buyer, subscription junkie, or smarty pants connoisseur, those are officially the days of old. Over. Done with. Finito.

Now is the time for curating, creating, and publishing your very own content, pulled from ALL of your favorite outlets and presented as your creative directory.  For businesses, that can mean an excellent and innovative avenue for social publishing and self-promotion.

Don't Be Clueless About Word of Mouth Marketing

Don't Be Clueless About Word of Mouth Marketing

You can't choose to sit back and hope conversations will just happen organically about your brand. If you want to win the marketing race, you must unleash the power of word of mouth.

Employee Advocacy: Your Sales Force of Social Superheroes

Employee Advocacy: Your Sales Force of Social Superheroes

Employees can be a brand’s biggest advocates, but most brands haven't harnessed the power of their voices. Here’s how employee advocacy can increase sales and strengthen your brand.

Get Smart: What Is Smart Marketing Automation?

Get Smart: What Is Smart Marketing Automation?

But while marketing automation can make your teams' job a whole lot easier, there's no getting around the fact that you need to produce valuable and engaging content. Without strong content your social media efforts will fall flat.

The Thrill Is Gone or The Ad -Blocking Blues

The Thrill Is Gone or The Ad -Blocking Blues

For you blissfully unaware, ad-blocking providers like AdBloc let users remove all of the ads shown on every web page they visit. Tech Crunch reports, "a whopping 200 million people worldwide use ad-blockers when surfing the web."