EdgeTheory is a conversation media company.

We create content for your brand, your advocates, and your customers on social media.

We create content for over 10,000 businesses everyday.

 

How We Do It

LISTEN

We take your input and our social listening technology to find new ways for you to connect to a wider audience.

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CREATE

Our technology creates authentic content at scale so you never run out of things to say.

   

DEPLOY

Our technology delivers time-optimized messaging across all social platforms in multiple languages.

ANALYZE

Our interactive reporting platform provides actionable intel that helps you make more effective business decisions.

 

The Results

We build an organization's Conversation Share. Having a greater share of the conversation allows an organization to intersect with customers not yet looking for them. Conversation Share grows awareness, increases consideration, and drives conversion.

 

A Few of Our Clients

EdgeTheory has taken listening to the social conversation about a brand to a new level. The collaboration Match and EdgeTheory has had on content creation and channel management has helped bring our messaging to a broader, more engaged audience. The tools and insights EdgeTheory brings to the table help dig deeper into what consumers are saying and feeling about the brand and the category. It’s a great partnership.
— Alexis Ferraro, Senior Director, Marketing and Communications, Match.com
I’ve seen immense benefits come from the recommendations of my customers to their Facebook friends. The VIP service has easily resulted in a 5x monthly ROI. The more I use it the better a return I see.
— Jason Sartain, Bonefish GM
I am a firm believer in the power of Word of Mouth. I prefer to let my guests do the talking for me & don’t do much traditional advertising. Having used VIP for a few months I can say that knowing my guests are recommending The Iron Horse Grill to their Facebook friends every night has immense value.
— - Andy Nesenson, Ironhorse GM
The EdgeTheory team has helped us completely change the way we view the conversation we have with our constituents. Instead of the traditional approach of promoting our university, we are engaging people in genuine conversations on topics of their choosing. Our fall freshman class was the largest and most geographically diverse group in our 187-year history. The EdgeTheory strategy of social engagement has contributed to this record success and has increased the bottom-line at a time when most universities are experiencing declining enrollment.
— Dr. Jim Turcotte, VP for Enrollment Services and Dean of Students, Mississippi College
Our partnership with EdgeTheory has positively impacted our SEO rankings and increased our visibility to undiscovered verticals, while allowing us to become industry experts in the social media conversations.
— Kelly Morris, Director of Business Development, Holland 1916 Inc.
We were impressed by how quickly EdgeTheory was able to respond, implement, and adapt to changes in our marketing strategy.
— Johann Rodriguez, Hearst Digital Media
The EdgeTheory-F2 Labs collaboration has clearly raised our indexing status with Google, Yahoo, and the like, and positively affected our leadership position in the product conformity market space as we increasingly participate in the conversations going on in our world over social media.
— Wendy Fuster, CEO, F2 Labs, Inc.