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June 1, 2019
Finding Your Pre-Customer: How to Speak to (and Convert) the People Who Aren't Even Looking for You

Here's a little exercise for you. Think of a film or book you happen to be fond of. Take a second to review the story in your head. Now try to recall a character or two as well as their basic motivations. Odds are ten-to-one that you'll also remember a moment when a fateful decision […]

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September 3, 2018
3 Ways to Incorporate Conversation Into your Social Media

There’s a reason why people love social media — well, let’s be honest, there’s a million reasons why  people love social media — but the one factor that remains the same is conversation.

Conversation and social media open doors to people that have previously been closed, locked, and barred shut.

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September 6, 2016
Would you Rather Hope or Know?

There are many types of great marketing. Billboards, TV spots, social media campaigns- these can all be effective. But there’s no denying that word-of-mouth advertising is the most effective form of marketing.

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October 7, 2015
The Thrill Is Gone or The Ad -Blocking Blues

For you blissfully unaware, ad-blocking providers like AdBloc let users remove all of the ads shown on every web page they visit. Tech Crunch reports, "a whopping 200 million people worldwide use ad-blockers when surfing the web."

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September 19, 2015
Writing Perfect Tweets: Content Amplification Made Easy

It sounds like something out of a strange dystopian novel. From here on out, all speech will be limited to 140 characters. Doesn’t matter who you are, either. Not even the president can exceed that length.

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September 3, 2015
How-To Deal with a Crisis Using Social Media

Crises come in all shapes and sizes. Recalls, national emergencies, weather anomalies, political strife and the list goes on and on. In case you’ve been living under a rock the past week, though, a major freeze front has gripped the U.S. and hasn’t let go. It’s real life Frozen out there, people, and it’s a crisis.

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August 1, 2015
Straight from the Hive: A Lesson in Teamwork

Teamwork. It’s a word we all know, but it’s not always the easiest practice to implement or do well. As humans, our first instinct is to think of the self. We want what’s best for us, rather than having to sacrifice what we want for the needs of the team.

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July 22, 2015
Want To Make Friends and Influence People- and Make More Sales? Get On Twitter!

Want To Make Friends and Influence People- and Make More Sales? Get On Twitter! A Baker’s Dozen of Reasons You Should Be On Twitter I’m going to tell you a secret. Twitter is not a silver bullet that will increase your sales overnight. But that doesn’t mean you shouldn’t be on it.

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May 16, 2015
EdgeTheory: A Conversation Media Company

Like social media itself, evolution is a constant component of EdgeTheory’s success. We are building smooth avenues for both people and businesses to build their presence online by sharing their voice and narrative.

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May 15, 2015
Telling your Story: The Rise of Podcasts, Part One

There’s no denying that podcasts are slowly becoming one of the most popular forms of entertainment in the world, so it can be somewhat daunting trying to figure out where to start listening. 

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