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September 19, 2020
The Rise of Conversation Science

Last year at TedX Jackson, Joe Stradinger (our super CEO/founder) discussed the power of storytelling and traced the evolution of conversation from the front porch to the palm of your hand.

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September 1, 2020
Why CaaS? : How Content-as-a-Service Can Fuel Online Conversation

Run a Google search on the phrase "content is king," and you'll get nearly 450,000 results. It appears that content really is king, and everybody knows it. Now think of the millions upon millions of websites lining the byways of the Internet. Think of all the sites you go to on a regular basis. Finally, […]

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August 14, 2020
EdgeTheory in Forbes

“It’s just as important to own the conversation as it is to have a lot of money in the bank.” Joe Stradinger

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August 12, 2020
Why is Everyone Talking About Content Amplification?

But what if you put great content out there and no one discovers it? Could that really happen? You bet your sweet content calendar it can. You can spend hours crafting engaging, creative messages, and they will never get seen.

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July 2, 2020
Developing a Social Media Audience: A Go-To Guide for Making Your Brand Shine

You can't be all things to all people, the old saying goes. You can, however, be some things to some people. For the purposes of online marketing, think of these people as your audience. Regardless of your passion or product, there's likely a built-in following just waiting for you to find it. It's a tricky […]

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March 1, 2020
Conversation Share: The Digital Metric that Matters Most

Whether you’re looking for customers or followers, you’re going to want to read this. A conversation, by its very nature, is something that is shared with others. There are any number of ways to think of the Internet. It’s a giant information portal, for instance, a repository of code and data streams. It’s also a […]

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January 19, 2020
Choosing Your Online Conversations

It's important to figure out what to say before you start talking. Don't quote me on this, but Anne Morrow Lindbergh once wrote something to the effect that a good conversation is just as stimulating as black coffee - and just as hard to sleep after. That's part of the problem with the Internet these […]

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December 2, 2019
Don't Be Clueless About Word of Mouth Marketing

You can't choose to sit back and hope conversations will just happen organically about your brand. If you want to win the marketing race, you must unleash the power of word of mouth.

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November 17, 2019
Thought Leadership: Don't Hide Your Light Under A Bushel

Thought leadership isn't about an ivy league degree or wealth. It is about having the best and most relevant answers to your customers’ biggest questions.

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October 14, 2019
Get Smart: What Is Smart Marketing Automation?

But while marketing automation can make your teams' job a whole lot easier, there's no getting around the fact that you need to produce valuable and engaging content. Without strong content your social media efforts will fall flat.

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