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December 3, 2020
What is Narrative Intelligence and Why Does It Matter?

What's the matter? Can’t hear me over the din of online voices and media shaping public discourse about politics, your industry, or even your brand? I’ll speak up. You can’t always see them or how they’re amplifying a narrative, but they’re out there.

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December 1, 2020
"Health care, vaccines & Chinese testing" - Narrative Intelligence Report

EdgeTheory routinely analyzes the top media trends dominating the news cycle and presents them in a concise blog post.

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November 30, 2020
"Remote students, nuclear program & buying Slack"- Narrative Intelligence Report

"Remote students" emerged as a top narrative from news sources today. This phrase has been a dominant topic among news outlets since the initial outbreak of COVID-19, but it is gaining even further traction in recent hours in part because of a New York Times article. Since then, the phrase has been circulated in other national publications such as USA Today, The Washington Post, and the New York Post, as well as regional publications like the Houston Chronicle and the Boston Herald.

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November 24, 2020
"Public health, Tesla & Lebanon Relief" - Narrative Intelligence Report

"Public health" emerged as a top narrative from news sources today. The phrase, which has been a staple of outlets since the outbreak of coronavirus, rose once again in national news. The Associated Press was the first amplifier of this narrative's most recent spike, as they and most prominent nationally-recognized sources discuss the ongoing implications of the virus.

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November 23, 2020
"Armed services, Best books & Vaccines" - Narrative Intelligence Report

"Armed services" emerged as the top trend from news sources today. The phrase initially appeared from NBC News. Since then, the phrase has been amplified through several nationally recognized publications like CNN, Bloomberg and the Associated Press, among others.

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November 19, 2020
"10-person limit, Vaccines & Amazon" Narrative Intelligence Report

"10-person limit" emerged as the top trend from the past week. The phrase, which was first amplified by the Chicago Sun-Times, has since appeared in multiple nationally recognized publications like CBS News, Reuters and the Chicago Tribune, among others.

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November 19, 2020
Nip It in the FUD: Using Narrative Intelligence to Combat Fear, Uncertainty, and Doubt

Anxiety in the business sector can take many forms, but one of the most insidious and destructive is that of FUD.

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November 9, 2020
Conversation Shapes Your World

What matters isn’t just what’s being talked about, but who is doing the talking, when they choose to talk, and the audience they’re talking to.

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October 2, 2020
Mapping Your Online Conversations: A Quick Guide

Having a conversation map is the easiest way to keep your campaigns going in the right direction. Someone once said that every conversation is an adventure. You go new places and discover new things without having to change locations. While that's certainly true, it’s also true that no adventurer worth their weight in salt ever […]

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September 19, 2020
The Rise of Conversation Science

Last year at TedX Jackson, Joe Stradinger (our super CEO/founder) discussed the power of storytelling and traced the evolution of conversation from the front porch to the palm of your hand.

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