EdgeTheory routinely analyzes the top media trends dominating the news cycle and presents them in a concise blog post.
Data is acquired using Kudzu, an innovative Conversation Trend and Narrative Intelligence technology. To learn more about how EdgeTheory's tech works, click here.
"Native American" has emerged as a top media narrative for today. The New York Times was an early amplifier of this narrative, along with many other nationally recognized publications.
The main cause for the spike in "Native American" as a media trend stems from the Cleveland Indian's decision to change their team's name. The new name will no longer include the word "Indians." The baseball organization's front office announced that they had made the decision internally months prior to this coverage. This comes in the wake of several public name changes, from other sports organizations like the Washington Football Team to country music groups.
Below is our amplification timeline of this trend.
Amplifiers - 13
Amplifiers - 13
This report was generated using Kudzu, EdgeTheory's premium data analysis software. Kudzu analyzes millions of pieces of content from hundreds of thousands of entities and atomizes the data into Conversation Trends and Narrative Intelligence.
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