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Evan Robert

SearchGPT and the Need for More Specialized Data

SearchGPT is poised to be the latest and greatest search engine offering available to the public in an AI industry that lives on the cutting edge. Developed by OpenAI, this prototype is billed as the best of both worlds: combining the conversational tone of AI chatbots with the technology's impressive ability to draw information from […]

In a War of Bots, Narrative Intelligence Helps Humans Win

It is no secret that data is the internet's most precious commodity. Even before AI’s meteoric rise, tech companies were in the business of collecting and selling data, usually the data of their users. AI has only exacerbated the need for data, as online information is the fuel that powers the large language models and […]

Bears, Gators, and Snakes: How Jim Barksdale's Insightful Maxims Apply to Narrative Intelligence

“In the battle between the bear and the alligator, what determines the victor is the terrain.” -Jim Barksdale These words are attributed to Jim Barksdale, the former CEO of AT&T Wireless and Netscape, who used such maxims to simplify complex management tasks and inspire his employees to think critically about their industry. What does this […]

Cognitive War and AI: The Little-Known Weapon That Will Change Everything

The Unfulfilled Promises of World-Changing Claims When people claim something will “change everything”, skepticism understandably abounds. How many ads, political messages, or corporate slogans have been thrust upon us that contain the core message that “this ___ will change the world”? A lot. And a lot fewer of those products, agendas, and companies actually follow […]

Beyond Brand Management: How Narrative Intelligence Optimizes Decision-Making

Narratives must be seen through a deeper lens than simply having a positive or toxic sentiment toward a given brand name. The right data paired with a deeper understanding of narratives can do much more.

January 19, 2024

How William Faulkner Can Help Us Understand AI Policy

Whether we reign AI in or let it roam free in the name of innovation, AI policy is being decided right in front of us.

3 Ways Narrative Intelligence Can Improve a PR Campaign

Introduction Creating and maintaining an effective public relation strategy has never been more difficult. Treading in the constantly shifting waters of the current media environment is dangerous, but necessary for any brand to have a chance of being noticed. Whether it be the volatility of social media interactions, misleading news stories, or flat-out lies spread […]

What Does AI and The Wheel Have in Common?

All of these technologies brought good and bad outcomes into the world. It was not the inherent qualities of the wheel, for instance, that made chariot-riding warriors use it to decimate their foes and the cities they inhabited.

October 19, 2022

The Looming Threat of Recession - Narrative Intelligence

America (and the greater world economy) seems to be inching closer to a recession by the day. By some metrics, such as a shrinking GDP, we’re already there.

August 25, 2022

Twitter Whistleblower - Narrative Intelligence

The chaos at Twitter continues. The former security chief of Twitter, Peiter Zatko, has alleged that Twitter has severe security deficiencies and that Elon Musk's bot accusations are "on target". Twitter has denied Zatko's claims, dismissing him as a disgruntled employee. But this has done little to stop U.S. media swarming to this narrative as […]

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