What's Narrative Intelligence? Why does Narrative Intelligence matter for my business? I get asked these questions all the time.
Narrative Intelligence is the study of how narratives start, grow, spread, and are manipulated to achieve economic, social, and political goals.
As a recovering CPA, I continue to see life and business through the lens of assets and liabilities. I suppose it is in my DNA. Over the last 30 years, my career path has run the gamut from public accountant to founding and running an AI-driven Narrative Intelligence software company, and I've seen almost everything and have learned much about what makes a successful business. I truly believe that in order to understand and determine the overall health and value of an organization, there are three critical areas of focus:
In 1991 as a young auditor/ business consultant at Arthur Anderson, financial health was our primary focus in determining the value of an organization. Cybersecurity was just becoming something an organization had to consider. Times have changed and so has the internet. Social media reigns supreme and one little spark can rage into a fire that's hard to contain. That means that, more than ever, Narrative Intelligence is mission-critical for any organization. Just like with a cyber attack, a bad narrative being amplified is a huge liability that can destroy a company faster than you can say "fake news".
With the exponential explosion of negative narratives, it has never been more critical to understand and act upon the narratives that could affect your reputation or your bottom line. We built Kudzu Narrative Intelligence™️ to provide real-time analytics of online narratives to help organizations understand what is being said, who is saying it, and how it impacts their organization. Kudzu allows organizations to track a narrative's path across the media landscape, from Twitter to Reddit to major media outlets and beyond, enabling them to analyze the intensity, amplification, recency, and intent of a narrative. Organizations have to understand the narratives that affect them right now and could alter their future.
You can't control a threat if you're not aware of it. Let's have a conversation about how narrative intelligence is a game-changer in improving your company's overall health and value. Set up a demo here.