Joe Stradinger

Founder and CEO of EdgeTheory. Our technology combines human and artificial intelligence so organizations can understand and leverage the conversations that shape their world.

January 7, 2026

EdgeTheory and NCNI Answer Our Nation’s Call for AI and Cognitive Warfare

Supporting the 2026 NDAA (National Defense Authorization Act), we’re working with 8th POG to train special operations forces on AI and cognitive warfare. We thank COL Robert Cusick, CSM Casey Kendall, Joe Stradinger, Nate Flake, Dr. Doowan Lee, and Dan Brookes for making this possible. The NDAA explicitly calls out cognitive warfare as an urgent […]

December 21, 2022

Cognitive Security vs. Cyber Security

There is a huge evolving industry around the Cognitive space that is ignored by most. The Cognitive Security of an organization is equally important as Cyber Security.

March 22, 2022

Why is Cognitive Security Important to Threat Intelligence Analysts?

While cybersecurity focuses on cyber threats and attacks against computer and digital systems, Cognitive Security focuses on understanding the live dynamics which influence people, organizations, and nations using disinformation, misinformation, or other means.

March 8, 2022

The Art of the Narrative (and War)

Narratives are simply conversations with goals. Narratives are created, spread, and grow every second of the day. Many times they are manipulated in order to achieve social, political, or economical gain.

September 22, 2021

How Healthy is Your Organization?

Narrative Intelligence is the study of how narratives start, grow, spread, and are manipulated to achieve economic, social, and political goals.

September 8, 2021

Does Narrative Intelligence Matter?

Narrative Intelligence is the study of how narratives start, grow, spread, and are manipulated to achieve economic, social, and political goals.

January 16, 2021

It's Time to Have a Conversation About Conversation

Don't quote me on this, but Anne Morrow Lindbergh once wrote something to the effect that a good conversation is just as stimulating as black coffee - and just as hard to sleep after. That's part of the problem with the Internet these days. It's an endless warren of conversation, but these exchanges have become […]

January 12, 2021

The Search Dilemma: What Search Results Aren't Telling You

The internet is a gargantuan warehouse of disorganized information. To navigate that maze user's need personalized help to sift through all of that information and find something relevant. Previously the search engine was the only technology that could solve this problem at Internet scale.

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Built Around Your World

EdgeTheory transforms the information environment into decision-ready intelligence - detecting emerging risks, assessing narrative trajectories, and enabling strategic response before threats reach critical momentum.

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