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A Narrative About an Extinct Animal is Thriving in US Media

September 16, 2021EdgeTheory

The Woolly Mammoth narrative has been amplified by 36 media sources of United States Media across 23 unique narratives in the last 5 days. New York Times is the leading amplifier of this narrative. The most active trends associated with the Woolly Mammoth narrative are woolly mammothwoolly mammothsasian elephant, and george church.


  • The push for de-extinction of woolly mammoths is a perfect example of when one notion can be both fun and rotten idea. I have to admit seeing a woolly mammoth, mastodon, or saber tooth tiger would be cool, but such efforts would not be without consequences
  • Colossal aims to bring the woolly mammoth back from extinction by 2027 using CRISPR gene editing technology. The plan isn't to re-create true woolly mammoths, but rather to bring their cold-adapted genetic traits to their elephant cousins. "Our true North Star is a successful restoration," CEO Ben Lamm says
  • Dr. Church wondered if he could effectively revive an extinct species by rewriting the genes of a living relative. Asian elephants and mammoths share a common ancestor that lived about six million years ago. The tundra of Siberia and North America where the animals once grazed is rapidly warming and releasing carbon dioxide

Every hour, the Kudzu US Media Module analyzes website feeds, Twitter accounts, and YouTube channels of major U.S. media outlets, their editors, and reporters to provide analytical insights on key trends and narrative frameworks.

Get the full Kudzu Narrative Intelligence Report here.

Learn more about customizable Kudzu Narrative Intelligence Reports here.

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