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Why Sentiment Analysis Isn't Enough

Social sentiment analysis is, basically, a tool that counts positive and negative keywords. If there are “more negative keywords” then the overall tone of the piece is negative. Simple enough, right?

"Jobless benefits, vaccinated people & jury selection" - Narrative Intelligence Report

The $1.9T proposal awaits approval by the House of Representatives, and then the bill will be brought to President Biden for final approval.

"For the People Act, social media & election integrity" - Congressional Intelligence Report

A link to a .gov landing page advertising the bill has been amplified by several House Democrats on social media.

"Machine learning, big tech & venture capital" - Fintech Intelligence Report

A Simplilearn report on the upcoming and existing trends in machine learning was amplified by several fintech influencers on social media

"Thein Zaw, Ms. Bennett & reopening schools" - Narrative Intelligence Report

According to AP, Mr. Zaw was taken into custody by Myanmar police. This news breaks amongst reports of protests against the current military coup in the Southeast Asian nation.

February 26, 2021

"Goldman sachs, bank personalization & digital banking" - Fintech Intelligence Report

The piece focuses on the expansion strategy of Marcus by Goldman Sachs, such as recent partnerships with eCommerce giants like Amazon and Walmart.

February 26, 2021

Clubhouse: Get the skinny on the invite-only audio app

The question that remains is: will Clubhouse remain a platform that encourages open dialogue among a diverse group of people with varying beliefs or will it devolve into a community made up of closed-off tribes who share similar views. Only the future will tell.

February 24, 2021

"Small business & 500,000" - Congressional Intelligence Report

The trend, which has been amplified by several members of Congress, has emerged in the wake of president Biden's changes to PPP rules.

February 22, 2021

"Public utility, Cuomo, & 500,000" - Narrative Intelligence Report

A Houston Chronicle article caught national attention on social media on Friday...

February 17, 2021

"Super App, 50k Bitcoin & data architecture" - Fintech Intelligence Report

EdgeTheory routinely analyzes the top fintech trends dominating the news cycle and presents them in a concise blog post. Data is acquired using Kudzu, an innovative Conversation Trend and Narrative Intelligence technology. To learn more about how EdgeTheory's tech works, click here. Spotlight Trend: Super App "Super App" has emerged as a top fintech narrative […]

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