Last year at TedX Jackson, Joe Stradinger (our super CEO/founder) discussed the power of storytelling and traced the evolution of conversation from the front porch to the palm of your hand.

“It’s just as important to own the conversation as it is to have a lot of money in the bank.” Joe Stradinger

But what if you put great content out there and no one discovers it? Could that really happen? You bet your sweet content calendar it can. You can spend hours crafting engaging, creative messages, and they will never get seen.

You can't choose to sit back and hope conversations will just happen organically about your brand. If you want to win the marketing race, you must unleash the power of word of mouth.

Thought leadership isn't about an ivy league degree or wealth. It is about having the best and most relevant answers to your customers’ biggest questions.

But while marketing automation can make your teams' job a whole lot easier, there's no getting around the fact that you need to produce valuable and engaging content. Without strong content your social media efforts will fall flat.