Last month, we covered narratives from Congress and U.S. Media on broadband access. Once again the topic of internet access has emerged as a trending narrative, though this time it's derived directly from the White House. EdgeTheory's Narrative Intelligence software analyzes the media's coverage of affordable connectivity and shows how the narrative takes shape over time.
U.S. media outlets ramped up content around affordable connectivity recently in response to the Biden administration's collaboration with ISPs to provide cheap internet plans to low-income households.
The top keywords from media give the highlights of the White House's plan: 48 million households, 20 internet providers, 100 megabits. Dubbed the Affordable Connectivity Program (ACP), the initiative would give low-income families up to $30 off their internet, and the ISPs involved would offer their lowest internet plan at $30, effectively resulting in free internet for low-income families.
Of the 69 sources that have covered the story, 45 lean to the left, while only 15 right-leaning sources have covered affordable connectivity. The top single source covering the narrative is the Portland Press-Herald, with 4 articles alone in the past week.
The overall media response to ACP has been positive thus far, with little to no backlash from even the harshest critics of the Biden administration.
According to Axios, 11.5 million households have already signed up for the program, and up to 48 million are eligible for the program.
Go deeper into affordable connectivity by exploring Congress's narratives around narrative intelligence here: