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December 12, 2025

6 Reasons Narrative Intelligence Is Essential for Associations Today

Associations today operate across one of the most complex information environments in history. Whether representing agriculture, healthcare, retail, manufacturing, energy, or professional sectors, associations face a growing responsibility: understand how narratives and narrative intelligence is forming, accelerating, and influencing their members — before those narratives shape perception, policy, or risk. Traditional media monitoring still plays […]

Why Narrative Intelligence Is the Sales Enablement Advantage Your Team Needs in 2025

Sales enablement has come a long way. Once focused on content libraries and onboarding, today’s go-to-market teams face a tougher challenge: delivering highly personalized messaging at scale while staying aligned with rapidly shifting buyer expectations. Unfortunately, most teams are still flying blind when it comes to real-time market context. That’s where narrative intelligence is changing […]

SearchGPT and the Need for More Specialized Data

SearchGPT is poised to be the latest and greatest search engine offering available to the public in an AI industry that lives on the cutting edge. Developed by OpenAI, this prototype is billed as the best of both worlds: combining the conversational tone of AI chatbots with the technology's impressive ability to draw information from […]

In a War of Bots, Narrative Intelligence Helps Humans Win

It is no secret that data is the internet's most precious commodity. Even before AI’s meteoric rise, tech companies were in the business of collecting and selling data, usually the data of their users. AI has only exacerbated the need for data, as online information is the fuel that powers the large language models and […]

January 19, 2024

How William Faulkner Can Help Us Understand AI Policy

Whether we reign AI in or let it roam free in the name of innovation, AI policy is being decided right in front of us.

Making Sense of Nonsense: Narrative Intelligence and Conspiracy Theories

Narrative intelligence has shown us that the Internet is weighted down with false narratives. Intended to strip apart the nation's social fabric and drive us towards tribalism, these narratives appear on a near-daily basis now. Researchers may refer to them as disinformation campaigns or malign narratives, but in common usage they go by a different […]

Narrative Intelligence vs. Narrative Analysis: What's the Difference?

Narrative analysis and narrative intelligence are not the same thing. One is the product of the other.

The 5 W's of Narrative Intelligence

Narrative intelligence is premised on a simple maxim: There's the story and then there's the story of the story. By 'story,' we mean any narrative you might encounter online. By 'story of the story,' we mean the metadata of that narrative. We mean narrative intelligence. In case you haven't been convinced yet, online narratives have […]

Mind Over Chatter: The Psychology of Narrative Intelligence

If narrative analysis is the study of public narratives, then narrative intelligence is its byproduct. It is what we learn when we conduct narrative analysis.

Ketanji Brown Jackson Narrative Trends

A closer look at the trends driving the confirmation for Supreme Court candidate Ketanji Brown Jackson.

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