Sometimes, the hashtag usage on Twitter (and Facebook, Instagram, Vine, Pinterest and just everywhere) feels like an Oprah giveaway, “A hashtag for you! And a hashtag for you! Here’s a hashtag, there’s a hashtag, everywhere a hashtag!”

Whether or not you’re a Tom Cruise fan is probably something not oft brought up in social media-themed blog posts, but we’re here to break molds.

If you remember a certain 2002 summer blockbuster, Minority Report, then our concept of the “pre-customer” might seem less sci-fi and lend itself more to an of-the-moment believability. 

Let’s face it. Social media has bred a language of its own. From LOL to NSFW (which is an important one to know, see below), communication on Twitter, and online in general, has become an overwhelming monster, especially for those who just don’t understand.

Creating powerful social media content requires more time and effort than most people realize. Before you cook up your content, it’s important to see what ingredients and tools you have to work with.