Last year at TedX Jackson, Joe Stradinger (our super CEO/founder) discussed the power of storytelling and traced the evolution of conversation from the front porch to the palm of your hand.

“It’s just as important to own the conversation as it is to have a lot of money in the bank.” Joe Stradinger

But what if you put great content out there and no one discovers it? Could that really happen? You bet your sweet content calendar it can. You can spend hours crafting engaging, creative messages, and they will never get seen.

You can't choose to sit back and hope conversations will just happen organically about your brand. If you want to win the marketing race, you must unleash the power of word of mouth.

Thought leadership isn't about an ivy league degree or wealth. It is about having the best and most relevant answers to your customers’ biggest questions.

But while marketing automation can make your teams' job a whole lot easier, there's no getting around the fact that you need to produce valuable and engaging content. Without strong content your social media efforts will fall flat.

There’s a reason why people love social media — well, let’s be honest, there’s a million reasons why  people love social media — but the one factor that remains the same is conversation.

Conversation and social media open doors to people that have previously been closed, locked, and barred shut.

There are many types of great marketing. Billboards, TV spots, social media campaigns- these can all be effective. But there’s no denying that word-of-mouth advertising is the most effective form of marketing.

For you blissfully unaware, ad-blocking providers like AdBloc let users remove all of the ads shown on every web page they visit. Tech Crunch reports, "a whopping 200 million people worldwide use ad-blockers when surfing the web."

It sounds like something out of a strange dystopian novel. From here on out, all speech will be limited to 140 characters. Doesn’t matter who you are, either. Not even the president can exceed that length.

Crises come in all shapes and sizes. Recalls, national emergencies, weather anomalies, political strife and the list goes on and on. In case you’ve been living under a rock the past week, though, a major freeze front has gripped the U.S. and hasn’t let go. It’s real life Frozen out there, people, and it’s a crisis.

Teamwork. It’s a word we all know, but it’s not always the easiest practice to implement or do well. As humans, our first instinct is to think of the self. We want what’s best for us, rather than having to sacrifice what we want for the needs of the team.

Want To Make Friends and Influence People- and Make More Sales? Get On Twitter! A Baker’s Dozen of Reasons You Should Be On Twitter I’m going to tell you a secret. Twitter is not a silver bullet that will increase your sales overnight. But that doesn’t mean you shouldn’t be on it.

Like social media itself, evolution is a constant component of EdgeTheory’s success. We are building smooth avenues for both people and businesses to build their presence online by sharing their voice and narrative.

There’s no denying that podcasts are slowly becoming one of the most popular forms of entertainment in the world, so it can be somewhat daunting trying to figure out where to start listening. 

There’s no denying that podcasts are slowly becoming one of the most popular forms of entertainment in the world, so it can be somewhat daunting trying to figure out where to start listening.

If you’ve ever known the bittersweet pain of purchasing an iPhone only to hear the newer, better version will be released in upcoming days, then you already know the cold, hard fact of life: social media, like technology, is a fickle jerk.

Sometimes, the hashtag usage on Twitter (and Facebook, Instagram, Vine, Pinterest and just everywhere) feels like an Oprah giveaway, “A hashtag for you! And a hashtag for you! Here’s a hashtag, there’s a hashtag, everywhere a hashtag!”

Whether or not you’re a Tom Cruise fan is probably something not oft brought up in social media-themed blog posts, but we’re here to break molds.

If you remember a certain 2002 summer blockbuster, Minority Report, then our concept of the “pre-customer” might seem less sci-fi and lend itself more to an of-the-moment believability. 

In the ever-evolving world of technology and marketing, there’s a looming, unconquerable riddle:  how can we create that perfectly crafted message, posted at the most ideal moment that’ll attract the precise audiences and relevant interests at the exact moment they’re looking (even though they aren’t looking specifically for you or your business)?

Conversation is dead! Millennials have murdered the precious art that is social discussion. They hide behind their cell phones and computer screens. Those hooligan GenYers don’t know how to talk to one another. Society as we know it has crumbled.

Let’s face it. Social media has bred a language of its own. From LOL to NSFW (which is an important one to know, see below), communication on Twitter, and online in general, has become an overwhelming monster, especially for those who just don’t understand.

Creating powerful social media content requires more time and effort than most people realize. Before you cook up your content, it’s important to see what ingredients and tools you have to work with.