EdgeTheory Logo
← Back to Resources

Tim Scott 2024 Presidential Bid: Narrative Intelligence

May 22, 2023Simon Moss


The Tim Scott narrative has gained momentum as the South Carolina Senator officially declares his candidacy for the 2024 Republican presidential nomination. Scott's entry into the race adds depth to the GOP field, positioning him as the sixth candidate to join the competition. This development has garnered significant media attention and raises questions about the dynamics of the upcoming presidential race.

Rolling Updates

This Kudzu Narrative Intelligence brief auto-updates every few hours with fresh analysis:


Tim Scott's decision to run for president in 2024 holds several notable implications:

  • Expanded Republican Field: Scott's entry adds diversity and competition to the GOP field, bringing new perspectives and potentially reshaping the party's narrative.
  • Historic Potential: As the lone Black Republican in the Senate, Tim Scott's campaign carries the possibility of becoming the first African-American to secure the GOP nomination for president.
  • Increased Media Attention: Scott's presidential run has captured the spotlight, drawing media coverage and public interest, thereby influencing the overall political discourse.
  • Policy Focus and Strategy: Tim Scott's emphasis on conservative policy and personal background, including his rise from a challenging upbringing, creates a distinct narrative that may resonate with certain voter demographics.

Competing Narratives

Different narratives surround Tim Scott's presidential candidacy:

  1. Tim Scott's Conservative Platform: Supporters highlight Scott's focus on conservative policies, including his stance on police reform after the George Floyd protests. They view his campaign as an opportunity for meaningful change within the Republican Party.
  2. Scott's Identity and Electability: Critics argue that Scott's approach of downplaying his racial identity may hinder his chances of securing broad support, especially in a diverse electorate. They emphasize the importance of representation and the need for a more inclusive message.
  3. Republican Field Dynamics: The entry of Tim Scott into the GOP field introduces a new dynamic among candidates. Observers analyze how his candidacy may impact the popularity and strategies of other contenders, such as former President Donald Trump, former U.S. ambassador to the U.N. Nikki Haley, and former Arkansas Governor Asa Hutchinson.

These competing narratives contribute to the broader conversation surrounding Tim Scott's presidential run and will shape the course of the 2024 Republican primary campaign.

Insights on Top Surfaced Keywords

The analysis of the top surfaced keywords provides valuable insights into the Tim Scott narrative and its related competing narratives. Here are some observations and explanations regarding the frequency and relevance of these keywords:

  1. Tim Scott: With 235 mentions, Tim Scott is the central figure in the narrative, indicating his prominent role and the focus of media coverage on his presidential run. This keyword represents the core theme of the article.
  2. South Carolina: Being the state that Tim Scott represents in the Senate, the mention of South Carolina (208) highlights his local connection and the potential influence of his home state on his campaign strategy and voter support.
  3. Ron DeSantis: As the Florida Governor, Ron DeSantis (203) is a key figure in the GOP and is expected to launch his own presidential campaign. The frequent mention of DeSantis in relation to Tim Scott suggests the potential competition and dynamics between these two candidates within the Republican field.
  4. Donald Trump: The inclusion of Donald Trump (198) underscores his continued influence within the Republican Party and the potential impact of his presence on the overall presidential race. The frequent association with Tim Scott raises questions about their relationship and the influence of Trump's endorsement.
  5. Nikki Haley: As a former U.S. ambassador to the U.N., Nikki Haley (190) represents another significant candidate in the GOP field. The keyword reflects the attention given to the potential competition between Haley and Scott, both vying for the Republican nomination.
  6. Republican Presidential: This keyword (176) highlights the overarching theme of the Republican presidential race and the focus on the party's nomination process. It suggests the general interest in the competition among various candidates, including Tim Scott.
  7. Vivek Ramaswamy, Asa Hutchinson, Mike Pence: These keywords represent other candidates mentioned in the context of the GOP presidential race. Their presence indicates the breadth of the Republican field and the range of potential contenders that Tim Scott must navigate.
  8. Joe Biden: The mention of Joe Biden (142) signifies the broader political context, with the current president serving as a point of reference for the upcoming presidential race. It implies the potential contrast between Biden's policies and the conservative platform that Tim Scott and other Republican candidates may present.
  9. White House: The keyword "White House" (131) indicates the influence and impact of the presidency, highlighting the aspirations of candidates like Tim Scott to occupy the highest office in the United States.
  10. Federal Election Commission (FEC): The FEC (131) is mentioned in relation to Tim Scott's filing of paperwork, emphasizing the regulatory aspect of his campaign and the necessary procedures involved in running for president.

Overall, these keywords reflect the interconnectedness of the competing narratives surrounding Tim Scott's candidacy and the broader landscape of the Republican presidential race.

Insights for Bias in U.S. Media

An analysis of bias in the U.S. media coverage reveals the following percentages:

  • Least Bias: Sources categorized as least biased account for approximately 33% (233) of the total media coverage.
  • Right Bias: Right-leaning sources make up around 23% (158) of the coverage, which is less than half the percentage of least biased sources.
  • Left-Center Bias: Sources with a left-center bias represent nearly 21% (149) of the media coverage, demonstrating a comparable presence to right-leaning sources.
  • Right-Center Bias: Right-center leaning sources comprise approximately 15% (104) of the coverage, indicating a significant but slightly lower representation than left-center sources.
  • Left Bias: Sources categorized as left biased constitute roughly 7.5% (52) of the media coverage, representing the smallest proportion among the different bias categories.

The disparity between left and right biases is notable, with left-leaning sources comprising less than half the percentage of right-leaning sources.

Tim Scott amplification distribution by bias
Tim Scott amplification distribution by bias

Insights on Top Amplifiers

Analyzing the top amplifiers, the following observations can be made:

  1. Washington Examiner: With 74 narrative items, the Washington Examiner stands out as the leading amplifier. This conservative news outlet's high number of mentions indicates its significant role in driving the Tim Scott narrative and shaping the public discourse surrounding his presidential run.
  2. The Hill and Washington Times: The Hill (32) and the Washington Times (31) follow closely behind the Washington Examiner. These sources, known for their political coverage, play a substantial role in amplifying the narrative around Tim Scott's candidacy.
  3. Fox News: As a prominent conservative news network, Fox News (20) holds a notable presence in amplifying the Tim Scott narrative. Its coverage reaches a wide audience and contributes to shaping public opinion within conservative circles.
  4. MSN: While MSN (18) is a more general news source, its inclusion among the top amplifiers suggests its engagement with the Tim Scott narrative. Its coverage likely influences a broader audience beyond specific ideological lines.

These top amplifiers play a crucial role in shaping public perception and driving the conversation around Tim Scott's presidential run. Their influence stems from their reach, reputation, and alignment with specific ideological leanings.

Tim Scott amplification distribution by source
Tim Scott amplification distribution by source

Impact on U.S. Politics

The Tim Scott presidential campaign has significant implications for U.S. politics, influencing various aspects of the political landscape. Here are key insights regarding the impact on U.S. politics:

  • Presidential nomination process: Tim Scott's campaign adds another dynamic to the Republican presidential nomination process for 2024. His entry into the race introduces competition and diversity within the party, potentially reshaping the nomination landscape.
  • Intra-party dynamics: The campaign sparks competition and engagement among Republican candidates, leading to increased political discourse and a focus on policy differences. Tim Scott's candidacy may influence the party's platform and messaging, as candidates position themselves to appeal to voters and differentiate from their rivals.
  • Representation and diversity: Tim Scott, as an African-American candidate, brings representation and diversity to the presidential race. His campaign challenges existing narratives and provides an opportunity to address issues related to race, identity, and representation within the Republican Party.
  • Voter engagement: The Tim Scott campaign has the potential to energize Republican voters and mobilize support. As the race progresses, voter engagement may increase as individuals rally behind their preferred candidate, contributing to a vibrant political landscape.

Note: Kudzu Narrative Intelligence briefs update every few hours. Very likely, the Narrative Analysis data visualization depicted in the graphic above will have changed as well.

Image Credit: Article Header Image by Kelly Sikkema

hello world!

AI-Powered Narrative Intelligence

Request A Demo