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On The Media's Mind: McConnell vs Meta vs UFO's

July 28, 2023EdgeTheory


Kudzu briefs help quantify the level of coverage across news stories.  If coverage alone is a reliable indicator, the House Oversight subcommittee's hearing on UFO sightings is more important to the populace than Mitch McConnell freezing during a speech or Meta's Threads app losing 70% of its users since its peak on July 7.

Here are the numbers for three trending topics:

Mitch McConnell Freezes During Speech

  • Summary: Senate Minority Leader Mitch McConnell froze up during a press conference and had to be escorted away by colleagues. McConnell, 81, had previously been hospitalized for a concussion and broken ribs after falling earlier this year
  • Coverage: 230 sources across 453 narrative items in the last 7 days

Meta's New Threads App Suffers Heavy Losses

  • Summary: Threads, CEO Mark Zuckerberg's Twitter competitor, experienced a significant drop in engagement after its initial launch.
  • Coverage: 24 sources across 60 narrative items in the last 7 days

UFO Hearing

  • Synopsis: After a whistleblower spoke at a House Oversight subcommittee hearing, members of Congress are pushing for greater transparency from military and intelligence agencies regarding credible reports of sightings of possible UFOs
  • Coverage: 241 sources across 522 narrative items in the last 7 days

The numbers suggest that the UFO topic is the most "popular" of the three.

Our Kudzu Narrative Intelligence briefs auto-update every few hours with fresh analysis:


Insights on Top Surfaced Keywords

Sources in U.S. Media

Below are key insights on each story from our Kudzu Narrative Intelligence widgets.  Note: reliability is as high or higher among sources covering the UFO Hearing story as they are for the Mitch McConnell story.

medias mind amplification distribution by keyword-dynamics

McConnell: Reliability Distribution

medias mind amplification distribution by keyword-dynamics

Threads: Bias Distribution

medias mind amplification distribution by keyword-dynamics

UFO Hearing: Reliability Distribution


Note: Kudzu Narrative Intelligence briefs update every few hours. Very likely, the Narrative Analysis data visualization depicted in the graphic above will have changed as well.

Image Credits for Article Header:

McConnell: Gage Skidmore from Surprise, AZ, United States of America, CC BY-SA 2.0, via Wikimedia Commons

Meta: Dima Solomin on Unsplash

UFO: Gianluca Carenza on Unsplash

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