Making Sense of Disinformation

Introduction
In the twenty first century, for many of us the internet has become an essential part of our daily lives. It allows us to connect to others, regardless of the distance, and enables us to communicate and share content. The internet can even act as a virtual marketplace, allowing millions to buy, sell, and conduct their businesses without even leaving their homes. However, just as there are those that use the internet to enrich their lives, there are also those that exploit it to harm others. And often times the most dangerous of these criminals, are the most subtle.

In regards to cyber security, the easiest weakness in security to exploit is often the human behind the computer. Clickbaits are used to attract at attention of a web user, where upon clicking on the link the user is tricked and taken to a site considerably below their expectations, or tricked into giving away sensitive information. Clickbaits are links or articles that tempt people to click on it by appealing to their curiosity, only to take the user to another site that is either trying to make money off of your site visit, trick the user to giving away personal information, or influence the user’s beliefs on a topic. With many of these sites, if you are not buying their product, your visit or information is the product. While many of these types of clickbait scams do pose threats to individuals browsing the internet, they also damage the larger community because of how they are spread on social media.

With the rise of fake news we have seen how institutions, and whole ideologies can be drawn into question because of something someone saw on the internet. Although it has a primarily political connotation after the 2016 US presidential election, fake news can be defined as any fabricated information that mimics media content in form, but not in organizational process or intent. And while it has a primarily political context, fake news also is also being disseminated about topics such as nutrition, vaccination, and finances . Making it all the more dangerous, fake news can spread extremely easily on social media sites like Twitter or Facebook. Facebook insights show that even after the US elections, fake news remains a problem with roughly 60 Million engagements per month on fake news articles . An additional study found that on Twitter, fake news can be spread far more rapidly, and by far more people than genuine news does . While the size and scope of fake news and clickbaits has become apparent, its causes and treatments have yet to be found.

While both Facebook and Twitter are aware of their fake news and clickbait problems, their attempts at mitigating them have not exactly been successful. Even after multiple algorithm changes to Facebook in early 2018, many articles that have been reported as false by major fact-checking organizations had not been flagged as such, and major fake news sites had seen little or no decline in Facebook engagements. Furthermore, Facebook’s now-discontinued strategy of flagging stories as “Disputed” seemed to have backfired, as some data suggests that fake news that was not flagged, came across as far more reputable because Facebook had not flagged it. It seemed that fake news and clickbait outlets remained one step ahead of Facebook’s ability to suppress it, with many media commentators fearing that misinformation overall is “becoming unstoppable” . And you don’t have to be a politician or celebrity to find yourself the victim of one of these cyber attacks.

Misinformation scams, coming in the form of clickbait or fake news articles afflict a wider range of people and industries than most originally think. Malicious actions (as opposed to accidental or unintentional) by internet agents seeking to gain financial information, medical information, or personally identifiable identification make up nearly 60% of all cyber crime incidents . Furthermore of those who have attempted to take legal actions, over 50% continue to be private civil actions brought to courts, with only 17% of those being criminal actions . Due to the novelty of cyber crimes, it is likely that these perpetrators will face their day in trial. And when examining the demographics of these incidents, certain conclusions can be made about the industries that face the greatest risk. A certain study found that retail, information, manufacturing, and finance and insurance industries consistently pose the greatest risk of cyber incidents . Due to the nature and scale of their businesses, these industries face significant threats from coordinated misinformation attacks, clickbaiting or phishing scams.

The presence of fake news and clickbait scams have grown over the years with a variety of motivations. Some seek to spread misinformation over topics such as politics, nutrition, and finances, while others seek to extort sensitive information from the web browsers. And although there has been a marked rise in malicious or misleading content on social media, efforts to stop their spread by the site hosts have been far from successful. Therefore it is up to the individual to mitigate the damages of malicious internet content in their daily lives. With education, and the proper tools to analyze the composition and circulation of fake news articles and clickbaits , one is far more empowered to navigate the pitfalls of the internet.