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Elon Musk Replaces Twitter's Bird with "X" Logo

July 26, 2023Bailey Flanders


The media is abuzz with narratives claiming that Elon Musk, CEO of Twitter, is replacing the platform's iconic bird logo with an X-shaped X logo and rebranding the site under the x.com domain. This change has garnered significant attention, with multiple sources amplifying the issue. Here are the key details:

  • The new X logo was created through a community contest by Twitter community members.
  • Twitter CEO Linda Yaccarino expressed that the X logo represents the future of unlimited interactivity, centered around audio, video, messaging, and payments/banking.
  • Elon Musk himself announced the logo change and stated that if a good enough X logo is posted, it will go live worldwide the next day.

Rolling Updates

Our Kudzu Narrative Intelligence brief auto-update every few hours with fresh analysis:

Headline Issues

1. Replacement of the Bird Logo with an X Logo

Elon Musk has unveiled a new X-shaped logo to replace Twitter's bird-shaped logo. Here are the key points:

  • The change has gone live shortly after Musk's announcement.
  • The new logo was created through a community contest.
  • Twitter CEO Linda Yaccarino emphasized that the X logo represents the future state of unlimited interactivity.
  • The X logo is expected to symbolize audio, video, messaging, and payments/banking features on the platform.
  • Twitter's iconic bird logo, which has been in use since the platform's inception in 2006, is being replaced by an X logo.

2. Rebranding of Twitter Under the x.com Domain

Elon Musk's announcement also includes plans to rebrand Twitter under the x.com domain. Here are the key points:

  • Musk expressed his intention to rebrand the site with the x.com domain.
  • The change is expected to align with the new X logo and the platform's future direction.
  • The rebranding aims to enhance the user experience and connectivity on the platform.

3. Art Deco Style for the X Logo

Elon Musk has specified his preference for an Art Deco style for the new X logo. Here are the key points:

  • Musk mentioned his desire for the X design to be in Art Deco style.
  • The Art Deco aesthetic is known for its elegance and geometric patterns.
  • The choice of Art Deco style reflects Musk's vision for the new logo and the platform's future direction.

Insights on Top Surfaced Keywords

In our analysis of the top surfaced keywords, we can observe certain patterns and trends that shed light on the competing narratives and their relevance. Here are some key insights:

  1. Bird logo: The bird logo, with 66 mentions, is another keyword that stands out. This suggests the importance of visual branding and recognition in the narratives surrounding the topic.
  2. Linda Yaccarino: Linda Yaccarino, the CEO, is a notable figure in the discussions, as indicated by the 47 mentions. Her role and actions likely contribute to the competing narratives.
  3. Bid adieu: The phrase "bid adieu" appears frequently, with 45 mentions. This could signify a farewell or departure theme in the narratives, possibly related to changes or transitions within the topic.

Relationship between keywords and narratives: The surfaced keywords reflect the various aspects and themes present in the competing narratives. For example: 

    • The emphasis on audio and video messaging, with variations like "audio video," "video messaging," and "audio video messaging," suggests the importance of multimedia communication in the narratives. Most likely this narrative is in reference to Twitter's sudden interest in video messaging. For example, ex-Fox News host, Tucker Carlson's new Twitter show. 
    • Keywords like "goods services," "ideas goods services," and "services and opportunities" indicate discussions around the offerings and potential opportunities associated with the topic.
    • The mention of a "global marketplace" and a "global town" suggests a focus on the international impact and reach of the topic.
    • The presence of keywords related to payments/banking, such as "video messaging payments/banking" and "messaging payments/banking," implies discussions about financial transactions and their integration within the narratives. This is most certainly in reference to Twitter's new creator payout feature. The payout feature that is approved for certain creators on the site shares a percentage of the ad revenue generated by the content that a person has produced in a given month. 

Overall, the surfaced keywords provide insights into the competing narratives' recurring themes and focal points. By examining these keywords, we can gain a better understanding of the topics and their relationship to the narratives at hand.

Twitter Name amplification distribution by keyword-dynamics

U.S. Media

Insights on Bias in U.S. Media

According to our Narrative Intelligence, the U.S. media landscape exhibits various biases. The highest bias is found in left-center sources, with 76 instances identified. Left-leaning sources follow closely with 47 instances, while right-center sources display bias 46 times. Least bias is observed in 32 instances, and right-leaning sources exhibit the least bias with only 16 instances. This analysis reveals a significant disparity in media coverage across political leaning, with left and left-center sources dominating the narrative. Our Narrative AI and Narrative Technology provide valuable insights into these biases, enabling a more comprehensive understanding of media representation.

Twitter Name amplification distribution by bias

U.S. Media

Note: Kudzu Narrative Intelligence briefs update every few hours. Very likely, the Narrative Analysis data visualization depicted in the graphic above will have changed as well.

Image Credit for Article Header: Tobias Kleinlercher / Wikipedia, CC BY-SA 3.0, via Wikimedia Commons

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