June 1, 2019
Finding Your Pre-Customer: How to Speak to (and Convert) the People Who Aren't Even Looking for You
EdgeTheory
Here's a little exercise for you. Think of a film or book you happen to be fond of. Take a second to review the story in your head. Now try to recall a character or two as well as their basic motivations. Odds are ten-to-one that you'll also remember a moment when a fateful decision […]
