Last year at TedX Jackson, Joe Stradinger (our super CEO/founder) discussed the power of storytelling and traced the evolution of conversation from the front porch to the palm of your hand.

“It’s just as important to own the conversation as it is to have a lot of money in the bank.” Joe Stradinger

Teamwork. It’s a word we all know, but it’s not always the easiest practice to implement or do well. As humans, our first instinct is to think of the self. We want what’s best for us, rather than having to sacrifice what we want for the needs of the team.

Like social media itself, evolution is a constant component of EdgeTheory’s success. We are building smooth avenues for both people and businesses to build their presence online by sharing their voice and narrative.

In the ever-evolving world of technology and marketing, there’s a looming, unconquerable riddle:  how can we create that perfectly crafted message, posted at the most ideal moment that’ll attract the precise audiences and relevant interests at the exact moment they’re looking (even though they aren’t looking specifically for you or your business)?