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September 19, 2015
Writing Perfect Tweets: Content Amplification Made Easy

It sounds like something out of a strange dystopian novel. From here on out, all speech will be limited to 140 characters. Doesn’t matter who you are, either. Not even the president can exceed that length.

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September 3, 2015
How-To Deal with a Crisis Using Social Media

Crises come in all shapes and sizes. Recalls, national emergencies, weather anomalies, political strife and the list goes on and on. In case you’ve been living under a rock the past week, though, a major freeze front has gripped the U.S. and hasn’t let go. It’s real life Frozen out there, people, and it’s a crisis.

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August 1, 2015
Straight from the Hive: A Lesson in Teamwork

Teamwork. It’s a word we all know, but it’s not always the easiest practice to implement or do well. As humans, our first instinct is to think of the self. We want what’s best for us, rather than having to sacrifice what we want for the needs of the team.

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July 22, 2015
Want To Make Friends and Influence People- and Make More Sales? Get On Twitter!

Want To Make Friends and Influence People- and Make More Sales? Get On Twitter! A Baker’s Dozen of Reasons You Should Be On Twitter I’m going to tell you a secret. Twitter is not a silver bullet that will increase your sales overnight. But that doesn’t mean you shouldn’t be on it.

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May 16, 2015
EdgeTheory: A Conversation Media Company

Like social media itself, evolution is a constant component of EdgeTheory’s success. We are building smooth avenues for both people and businesses to build their presence online by sharing their voice and narrative.

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May 15, 2015
Telling your Story: The Rise of Podcasts, Part One

There’s no denying that podcasts are slowly becoming one of the most popular forms of entertainment in the world, so it can be somewhat daunting trying to figure out where to start listening. 

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May 13, 2015
Telling your Story: The Rise of Podcasts, Part Two

There’s no denying that podcasts are slowly becoming one of the most popular forms of entertainment in the world, so it can be somewhat daunting trying to figure out where to start listening.

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April 8, 2015
Social Media Mountain Climbing: On Navigating the Ever-Changing Terrain

If you’ve ever known the bittersweet pain of purchasing an iPhone only to hear the newer, better version will be released in upcoming days, then you already know the cold, hard fact of life: social media, like technology, is a fickle jerk.

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March 4, 2015
Where Are Your Manners? An Introduction to Hashtag Etiquette

Sometimes, the hashtag usage on Twitter (and Facebook, Instagram, Vine, Pinterest and just everywhere) feels like an Oprah giveaway, “A hashtag for you! And a hashtag for you! Here’s a hashtag, there’s a hashtag, everywhere a hashtag!”

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February 2, 2015
The Pre-Customer Report: Finding Them before They Know They’re Looking for You

Whether or not you’re a Tom Cruise fan is probably something not oft brought up in social media-themed blog posts, but we’re here to break molds.

If you remember a certain 2002 summer blockbuster, Minority Report, then our concept of the “pre-customer” might seem less sci-fi and lend itself more to an of-the-moment believability. 

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EdgeTheory transforms the information environment into decision-ready intelligence - detecting emerging risks, assessing narrative trajectories, and enabling strategic response before threats reach critical momentum.
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