“It’s just as important to own the conversation as it is to have a lot of money in the bank.” Joe Stradinger

But what if you put great content out there and no one discovers it? Could that really happen? You bet your sweet content calendar it can. You can spend hours crafting engaging, creative messages, and they will never get seen.

You can't be all things to all people, the old saying goes. You can, however, be some things to some people. For the purposes of online marketing, think of these people as your audience. Regardless of your passion or product, there's likely a built-in following just waiting for you to find it. It's a tricky […]

Whether you’re looking for customers or followers, you’re going to want to read this. A conversation, by its very nature, is something that is shared with others. There are any number of ways to think of the Internet. It’s a giant information portal, for instance, a repository of code and data streams. It’s also a […]

It's important to figure out what to say before you start talking. Don't quote me on this, but Anne Morrow Lindbergh once wrote something to the effect that a good conversation is just as stimulating as black coffee - and just as hard to sleep after. That's part of the problem with the Internet these […]

You can't choose to sit back and hope conversations will just happen organically about your brand. If you want to win the marketing race, you must unleash the power of word of mouth.

Thought leadership isn't about an ivy league degree or wealth. It is about having the best and most relevant answers to your customers’ biggest questions.

But while marketing automation can make your teams' job a whole lot easier, there's no getting around the fact that you need to produce valuable and engaging content. Without strong content your social media efforts will fall flat.

Here's a little exercise for you. Think of a film or book you happen to be fond of. Take a second to review the story in your head. Now try to recall a character or two as well as their basic motivations. Odds are ten-to-one that you'll also remember a moment when a fateful decision […]

There’s a reason why people love social media — well, let’s be honest, there’s a million reasons why  people love social media — but the one factor that remains the same is conversation.

Conversation and social media open doors to people that have previously been closed, locked, and barred shut.