But what if you put great content out there and no one discovers it? Could that really happen? You bet your sweet content calendar it can. You can spend hours crafting engaging, creative messages, and they will never get seen.
But while marketing automation can make your teams' job a whole lot easier, there's no getting around the fact that you need to produce valuable and engaging content. Without strong content your social media efforts will fall flat.
There’s a reason why people love social media — well, let’s be honest, there’s a million reasons why people love social media — but the one factor that remains the same is conversation.
Conversation and social media open doors to people that have previously been closed, locked, and barred shut.
It sounds like something out of a strange dystopian novel. From here on out, all speech will be limited to 140 characters. Doesn’t matter who you are, either. Not even the president can exceed that length.
Crises come in all shapes and sizes. Recalls, national emergencies, weather anomalies, political strife and the list goes on and on. In case you’ve been living under a rock the past week, though, a major freeze front has gripped the U.S. and hasn’t let go. It’s real life Frozen out there, people, and it’s a crisis.
If you’ve ever known the bittersweet pain of purchasing an iPhone only to hear the newer, better version will be released in upcoming days, then you already know the cold, hard fact of life: social media, like technology, is a fickle jerk.
Sometimes, the hashtag usage on Twitter (and Facebook, Instagram, Vine, Pinterest and just everywhere) feels like an Oprah giveaway, “A hashtag for you! And a hashtag for you! Here’s a hashtag, there’s a hashtag, everywhere a hashtag!”
Conversation is dead! Millennials have murdered the precious art that is social discussion. They hide behind their cell phones and computer screens. Those hooligan GenYers don’t know how to talk to one another. Society as we know it has crumbled.
Let’s face it. Social media has bred a language of its own. From LOL to NSFW (which is an important one to know, see below), communication on Twitter, and online in general, has become an overwhelming monster, especially for those who just don’t understand.
Creating powerful social media content requires more time and effort than most people realize. Before you cook up your content, it’s important to see what ingredients and tools you have to work with.