You can't choose to sit back and hope conversations will just happen organically about your brand. If you want to win the marketing race, you must unleash the power of word of mouth.
But while marketing automation can make your teams' job a whole lot easier, there's no getting around the fact that you need to produce valuable and engaging content. Without strong content your social media efforts will fall flat.
There’s a reason why people love social media — well, let’s be honest, there’s a million reasons why people love social media — but the one factor that remains the same is conversation.
Conversation and social media open doors to people that have previously been closed, locked, and barred shut.
For you blissfully unaware, ad-blocking providers like AdBloc let users remove all of the ads shown on every web page they visit. Tech Crunch reports, "a whopping 200 million people worldwide use ad-blockers when surfing the web."
Crises come in all shapes and sizes. Recalls, national emergencies, weather anomalies, political strife and the list goes on and on. In case you’ve been living under a rock the past week, though, a major freeze front has gripped the U.S. and hasn’t let go. It’s real life Frozen out there, people, and it’s a crisis.
Want To Make Friends and Influence People- and Make More Sales? Get On Twitter! A Baker’s Dozen of Reasons You Should Be On Twitter I’m going to tell you a secret. Twitter is not a silver bullet that will increase your sales overnight. But that doesn’t mean you shouldn’t be on it.
Sometimes, the hashtag usage on Twitter (and Facebook, Instagram, Vine, Pinterest and just everywhere) feels like an Oprah giveaway, “A hashtag for you! And a hashtag for you! Here’s a hashtag, there’s a hashtag, everywhere a hashtag!”
Whether or not you’re a Tom Cruise fan is probably something not oft brought up in social media-themed blog posts, but we’re here to break molds.
If you remember a certain 2002 summer blockbuster, Minority Report, then our concept of the “pre-customer” might seem less sci-fi and lend itself more to an of-the-moment believability.
Let’s face it. Social media has bred a language of its own. From LOL to NSFW (which is an important one to know, see below), communication on Twitter, and online in general, has become an overwhelming monster, especially for those who just don’t understand.
Creating powerful social media content requires more time and effort than most people realize. Before you cook up your content, it’s important to see what ingredients and tools you have to work with.