Anxiety in the business sector can take many forms, but one of the most insidious and destructive is that of FUD.

What matters isn’t just what’s being talked about, but who is doing the talking, when they choose to talk, and the audience they’re talking to.

Having a conversation map is the easiest way to keep your campaigns going in the right direction. Someone once said that every conversation is an adventure. You go new places and discover new things without having to change locations. While that's certainly true, it’s also true that no adventurer worth their weight in salt ever […]

Last year at TedX Jackson, Joe Stradinger (our super CEO/founder) discussed the power of storytelling and traced the evolution of conversation from the front porch to the palm of your hand.

Run a Google search on the phrase "content is king," and you'll get nearly 450,000 results. It appears that content really is king, and everybody knows it. Now think of the millions upon millions of websites lining the byways of the Internet. Think of all the sites you go to on a regular basis. Finally, […]

“It’s just as important to own the conversation as it is to have a lot of money in the bank.” Joe Stradinger

But what if you put great content out there and no one discovers it? Could that really happen? You bet your sweet content calendar it can. You can spend hours crafting engaging, creative messages, and they will never get seen.

You can't be all things to all people, the old saying goes. You can, however, be some things to some people. For the purposes of online marketing, think of these people as your audience. Regardless of your passion or product, there's likely a built-in following just waiting for you to find it. It's a tricky […]

Whether you’re looking for customers or followers, you’re going to want to read this. A conversation, by its very nature, is something that is shared with others. There are any number of ways to think of the Internet. It’s a giant information portal, for instance, a repository of code and data streams. It’s also a […]

It's important to figure out what to say before you start talking. Don't quote me on this, but Anne Morrow Lindbergh once wrote something to the effect that a good conversation is just as stimulating as black coffee - and just as hard to sleep after. That's part of the problem with the Internet these […]