Understand and participate in the narratives that shape your world.
Narratives have outcomes
Every day on websites, social media, blogs, and other online channels, countless conversations take shape, spread, and exert influence over everything from business and politics to science to culture.
These conversations become stories — “narratives” — that carry with them meaning, purpose, themes, and goals. True, false, or somewhere in between, narratives can win or lose business, elections, and wars.
Narratives have opinions. Our tech doesn't.
EdgeTheory’s AI-powered technology allows you to analyze the ways conversations become narratives, how those narratives grow, and how they shape the world. These tools empower you to see patterns and trends that drive narratives, revealing the ways they originate, who is amplifying them, how they get distorted and repurposed, and their potential impact.
With the insight drawn from this intelligence, users of EdgeTheory’s technology are better prepared to design and deploy messaging campaigns to participate in those narratives, and to measure their success.
Narrative Intelligence is mission critical.
EdgeTheory Capabilities
EdgeTheory analyzes online conversations from a high level down to core narrative components. With this narrative intelligence, organizations and individuals are empowered with the foresight they need to mitigate risk, identify opportunities, communicate effectively, and make confident decisions.
Listen
Our framework monitors and consumes sources and narratives at scale
Understand
Artificial intelligence and algorithmic analysis that uncovers trends, themes, keywords, and amplifications
Communicate
Strategic messaging at scale based on context and insights gleaned from analytics
Analyze
Deep narrative analysis along with insight into the effectiveness of deployed campaigns
Our products are powered by artificial intelligence
Understand The Narrative
Stay Ahead of the Narrative
Identify the spikes and dips in narratives that can change opinion, shape policy, and move markets.
Visualize Narrative Evolution
Narrative spread analysis reveals how narratives grow and are distributed over time and by volume.
Narrative manipulation is a potent weapon used by adversaries around the world. See how Kudzu gives analysts unparalleled insight into malign influence campaigns.
Get started with analytical insight into the key trends and narrative themes of U.S. Congress members and major U.S. media outlets, editors, and reporters... for FREE!
Misinformation, Disinformation, and the need for Narrative Intelligence
The internet allows us to connect, communicate and share content. However, just as there are those that use the internet to enrich their lives, there are also those that exploit it to harm others.
Often the most dangerous of these are the most subtle.
