SmartMarketingAutomation

The Sales Force Awakens: Empowering Your Team with Smarter Content

The Sales Force Awakens: Empowering Your Team with Smarter Content

As most of the world waits in line for the chance to immerse themselves in the spectacle and wonder of Star Wars: The Force Awakens, I can't help but reflect on what's happened in the thirty-eight years since the release of the very first Star Wars movie. How has selling changed since 1977?

Get Smart: What Is Smart Marketing Automation?

Get Smart: What Is Smart Marketing Automation?

But while marketing automation can make your teams' job a whole lot easier, there's no getting around the fact that you need to produce valuable and engaging content. Without strong content your social media efforts will fall flat.