CONTACT
CONTACT

AI-Enabled Narrative Analysis

Roster
Knowledge
Editor
Composer

Roster

Roster is where users create the high-level organizational frameworks for their messaging campaigns. Three kinds of items help define these frameworks: Organizations, Accounts, and Credentials.

The top-level organizational unit in Roster is the Organization, Accounts belong to Organizations, and Credentials refer to accounts through which messages are deployed. These credentials authorize the Launchpad application through a Roster account, and, once authorized, are available to any account in the Organization.

Knowledge

Knowledge is where all of the data used in Launchpad is created and stored, and where the relationships between data are defined.

Generally speaking, Knowledge is an interface into Launchpad’s graph database. Graph databases differ from relational databases in that, while relational databases store tabular information in rows and columns, and connect (or “join”) those tables on the fly using columns of related data, data points in graph database are called “nodes,” and their relationships, called “edges,” are persistent attributes of the nodes.

Editor

Editor & Composer is where message templates are created, then connected to data defined in Roster and Knowledge.

Editor uses a modified version of the open-source Liquid language template. Using a template-tag structure, Editor is able to incorporate data nodes in Knowledge and combine them with inline variants of many parts of speech, to create nearly limitless variations in rendered messages.

Composer

Editor & Composer is where message templates are created, then connected to data defined in Roster and Knowledge.

Create message templates at scale that contain placeholders for the data nodes that lives in your graph. Templates created in Composer can have 100,000+ unique message variations, creating a highly asymmetrical labor productivity ratio.

Misinformation, Disinformation, and the need for Narrative Intelligence

The internet allows us to connect, communicate and share content. However, just as there are those that use the internet to enrich their lives, there are also those that exploit it to harm others.
Often the most dangerous of these are the most subtle.
Read More >

99% of the battle is understanding the narrative

Narratives are either your greatest asset or liability. 
They win business, elections, and wars.

Narratives have opinions, our analysis doesn't.

See the whole picture.
We monitor and analyze the content of narratives as well as the sources publishing and amplifying them, giving powerful insight into all sides of a narrative.

Our technology is for anyone that needs to understand and harness the powerful narratives created every day.

Narrative Insights

Understand and visualize important narratives around industry, topics, and your competitors. Understand what's being said and who is saying it. 

Source Analysis

Whether it's Congress members, news agencies, companies, or individuals, know who is doing the talking.

Amplification Detection

Better understand top amplified narratives broken down by time, source, and keyword.
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