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Gregg Newby

September 28, 2023

Narrative Counter-Intelligence: Distinguishing Fake News from Real

Fake news is damaging our society. Learn how to recognize it when you see it.

September 17, 2023

Information Warfare: 12 Tools of the Trade

Information warfare is here to stay. Here are some tools we can use to fight it.

Making Sense of Nonsense: Narrative Intelligence and Conspiracy Theories

Narrative intelligence has shown us that the Internet is weighted down with false narratives. Intended to strip apart the nation's social fabric and drive us towards tribalism, these narratives appear on a near-daily basis now. Researchers may refer to them as disinformation campaigns or malign narratives, but in common usage they go by a different […]

Narrative Intelligence vs. Narrative Analysis: What's the Difference?

Narrative analysis and narrative intelligence are not the same thing. One is the product of the other.

The 5 W's of Narrative Intelligence

Narrative intelligence is premised on a simple maxim: There's the story and then there's the story of the story. By 'story,' we mean any narrative you might encounter online. By 'story of the story,' we mean the metadata of that narrative. We mean narrative intelligence. In case you haven't been convinced yet, online narratives have […]

Scares Equal Shares: Narrative Intelligence and the Fear Factor

The Power and Peril of Online Fear Narrative intelligence has taught us a great deal about online behaviors. Most notably, it has demonstrated that emotions - not logic - determine the kinds of narratives people craft and share. Perhaps no emotion, however, is as galvanizing to online communities as that of fear. Fear, like any […]

Mind Over Chatter: The Psychology of Narrative Intelligence

If narrative analysis is the study of public narratives, then narrative intelligence is its byproduct. It is what we learn when we conduct narrative analysis.

Narrative Intelligence: The Evolution of a Concept

Defining a Narrative Narrative Intelligence teaches that every narrative evolves over time, undergoing changes in both meaning and usage. There is perhaps no better example of this rule than the concept of narrative intelligence itself. While the phrase used to mean one thing, now it refers to something else altogether. What Exactly Is A Narrative? […]

Why Narrative Intelligence Requires Persistent Technology

Narrative intelligence has shown us that narratives are no longer confined to national borders, if ever they were at all. The proliferation of instantaneous worldwide communication technology means that any narrative can leap across continents in a matter of nanoseconds.

November 19, 2020

Nip It in the FUD: Using Narrative Intelligence to Combat Fear, Uncertainty, and Doubt

Anxiety in the business sector can take many forms, but one of the most insidious and destructive is that of FUD.

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