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How Narrative Intelligence Works

October 29, 2021LeAnne Gault

What We Believe

We believe that the internet caused the revolutionary democratization of Conversation. 

We believe the rise of online media created a radical amplification of narratives. 

We believe that narratives are either an organization's largest asset or greatest liability. It wins (or loses) businesses, elections, wars.

Why We Started EdgeTheory

Today a new battlefield exists where new conflicts arise hourly. No matter what your business is, you ignore narratives at your own peril.  Good data from narrative intelligence gives people and organizations the tactical edge to make informed real-time decisions that matter.

Almost a decade ago, we recognized that the world was becoming more "social", yet very few products addressed the power of listening to, creating, deploying, and analyzing the narratives that were happening online. Organizations had to rely on sentiment analysis. The problem with most sentiment analysis platforms is that the intelligence is either stale or biased. 

We started EdgeTheory and built our platform to study how narratives start, how they spread, and how they're used by influencers, competitors, or adversaries to achieve economic, social, and political goals.

How Narrative Intelligence Works

Listen

Our platform consumes content from any PAI source from online media and social media to alternative sources such as the dark web, Reddit, Parler, and more. The narrative intelligence derived from those sources powers our modules including U.S. Media, U.S. Congress, and Global Media, and we can customize modules based on customer data.

Understand

Our platform delivers artificial intelligence and algorithmic analysis that uncovers trends, themes, keywords, and amplifications. Our keyword trend analysis gives you clear insights and helps you identify the spikes and dips in keyword usage that can change opinion, shape policy, and move markets.

Communicate

We provide you with strategic messaging at scale based on context and insights gleaned from analytics. We help you participate in the narratives that shape your world. Counter or leverage narratives that matter to you.

Analyze

Our keyword trend analysis gives you clear insights and helps you identify the spikes and dips in keyword usage that can change opinion, shape policy, and move markets. Narrative spread analysis reveals how narratives grow and are distributed over time and by volume. Our platform’s amplification detection operates across several time-slices, from 24 hours to 30 days to monitor if a narrative has grown or changed over time. 

As the leading narrative intelligence platform, we empower federal and local government entities as well as organizations in the private sector with the foresight they need to identify and understand the trajectory of narratives.

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