Thought leadership isn't about an ivy league degree or wealth. It is about having the best and most relevant answers to your customers’ biggest questions.

There are many types of great marketing. Billboards, TV spots, social media campaigns- these can all be effective. But there’s no denying that word-of-mouth advertising is the most effective form of marketing.

If you’ve ever known the bittersweet pain of purchasing an iPhone only to hear the newer, better version will be released in upcoming days, then you already know the cold, hard fact of life: social media, like technology, is a fickle jerk.