Unlike most social media advocacy and marketing automation tools that require their customers to create the content, Soundboard actually creates the content for you. Soundboard is Content as a Service (CaaS) that provides an organization’s advocates automated and/or suggested content that can be published on their social media channels (Facebook, Twitter, Linkedin) as well as Text and email.

Most consumers have never followed a brand on social media, so brands are dependent upon their team, employees, and fans to narrate the brand message



Americans using social networks have never followed a brand.


Consumers are more likely to buy a new product when learning about it from friends or family.


EdgeTheory creates content

Organization/team leader approves content

Team signs up through custom landing page

Messages deployed through their social handles


Why Don't Your Advocates Speak For You?

They don't know what to say

They are afraid to say the wrong thing

They don't have the time to maintain

They don't know how to use Twitter