EdgeTheory has taken listening to the social conversation about a brand to a new level. The collaboration Match and EdgeTheory has had on content creation and channel management has helped bring our messaging to a broader, more engaged audience. The tools and insights EdgeTheory brings to the table help dig deeper into what consumers are saying and feeling about the brand and the category. It’s a great partnership.
— Alexis Luerssen, VP, Brand Marketing and Communications, Match.com

EdgeTheory creates & publishes content at scale through cutting-edge conversation mapping technology.

Our hybrid technology combines humans and machines to map routes of conversation to your customers and create quality content that intersects with the interests of your target audience.




Use intelligence to map conversation opportunities.



Create authentic content using templating technology.



Publish time-optimized social messaging.



Report actionable intel and real-time analytics.


Our technology stack is built around the 4 core principles of the art of conversation (Listen, Create, Deploy, Analyze). Although we have created our own technology for listening, deployment, and analytics, our uniqueness lies in our knowledge graph and content creation technology. We employ conversation engineers who utilize our technology to create authentic content at scale for our customers.

You're in good company.

Over 10,000 businesses use our platform every day to be discovered.


Soundboard is our Content as a Service (CaaS) platform capable of providing relevant, compelling, and compliant content to organizations looking to give their reps, customers, or advocates something to say. Our hybrid technology (humans + machines) can produce suggested or automated content at 100X the scale of any other means of content creation.


Persona is our Conversation Mapping platform that utilizes our Knowledge Graph to map points of intersection between your offerings and the interests of people from your target audience who are not looking for you. It then produces thousands of on-brand messages structured in natural language and ready to share on corporate accounts or personified accounts we create for you.

Want to see it in action?

For large enterprises, we offer a license to our entire suite of tools for monitoring, scheduling, content creation, publishing, and reporting.

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See How It Works 

Before pipeline, you must build awareness, interest, and marketing energy. Yet, most content marketing approaches are not making a dent in the digital universe. Learn how you can change this paradigm so you get found! 

I’ve seen immense benefits come from the recommendations of my customers to their Facebook friends. The VIP service has easily resulted in a 5x monthly ROI. The more I use it the better a return I see.
— Jason Sartain, Bonefish GM