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November 24, 2020
"Public health, Tesla & Lebanon Relief" - Narrative Intelligence Report

EdgeTheory routinely analyzes the top media trends dominating the news cycle and presents them in a concise blog post.

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November 23, 2020
"Armed services, Best books & Vaccines" - Narrative Intelligence Report

EdgeTheory routinely analyzes the top media trends dominating the news cycle and presents them in a concise blog post.

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November 19, 2020
"10-person limit, Vaccines & Amazon" Narrative Intelligence Report

"10-person limit" emerged as the top trend from the past week. The phrase, which was first amplified by the Chicago Sun-Times, has since appeared in multiple nationally recognized publications like CBS News, Reuters and the Chicago Tribune, among others.

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November 19, 2020
Nip It in the FUD: Using Narrative Intelligence to Combat Fear, Uncertainty, and Doubt

Anxiety in the business sector can take many forms, but one of the most insidious and destructive is that of FUD.

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November 9, 2020
Conversation Shapes Your World

What matters isn’t just what’s being talked about, but who is doing the talking, when they choose to talk, and the audience they’re talking to.

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October 2, 2020
Mapping Your Online Conversations: A Quick Guide

Having a conversation map is the easiest way to keep your campaigns going in the right direction. Someone once said that every conversation is an adventure. You go new places and discover new things without having to change locations. While that's certainly true, it’s also true that no adventurer worth their weight in salt ever […]

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September 19, 2020
The Rise of Conversation Science

Last year at TedX Jackson, Joe Stradinger (our super CEO/founder) discussed the power of storytelling and traced the evolution of conversation from the front porch to the palm of your hand.

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September 1, 2020
Why CaaS? : How Content-as-a-Service Can Fuel Online Conversation

Run a Google search on the phrase "content is king," and you'll get nearly 450,000 results. It appears that content really is king, and everybody knows it. Now think of the millions upon millions of websites lining the byways of the Internet. Think of all the sites you go to on a regular basis. Finally, […]

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August 14, 2020
EdgeTheory in Forbes

“It’s just as important to own the conversation as it is to have a lot of money in the bank.” Joe Stradinger

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August 12, 2020
Why is Everyone Talking About Content Amplification?

But what if you put great content out there and no one discovers it? Could that really happen? You bet your sweet content calendar it can. You can spend hours crafting engaging, creative messages, and they will never get seen.

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