Maybe you remember the days of the subscription, the mercilessly long waits by the mailbox, or the impulse purchase at the grocery store (no longer able to reject the celebrity beckoning from the cover). Maybe you remember glossy pages and perfume insets or recipes and workout tips. Maybe you were an intellectual and preferred to traverse the pages of news articles, short stories and crossword puzzles.
No matter your habit: impulse buyer, subscription junkie, or smarty pants connoisseur, those are officially the days of old. Over. Done with. Finito.
Now is the time for curating, creating, and publishing your very own content, pulled from ALL of your favorite outlets and presented as your creative directory. For businesses, that can mean an excellent and innovative avenue for social publishing and self-promotion.
Let the “hows” commence.
How is Flipboard helpful for self-promotion?
By incorporating your own original content into a magazine alongside interesting finds (relevant to your cause/brand/area), you will be advertising yourself without the shameless plugs that sometimes accompany other social media platforms.
Bonus: People who subscribe to similar causes/brands/areas as yours will stumble across your content and become potential clients. In other words, you’re attracting your target audience before they even know about you (aka the pre-customer).
How do I add relevant content I find online to my magazine?
By incorporating the “flip it” bookmarklet to your daily internet carrousel, you build an amazing opportunity to increase brand awareness by making your content more discoverable. If you find an interesting article that would make a perfect addition to your magazine, you simply click the “flip it” button, and it’ll be added to your magazine.
How does Flipboard make my online presence more discoverable?
Through keywords, the optimal way of garnering online searches and thus credibility, and curating relevant, interesting, and engaging content, your brand becomes an authority in more striking ways than previously capable. So, once you assign keywords to your magazine, people searching for you will be able to find your more readily.
Be sure to choose a category when developing your magazine. If it becomes popular, Flipboard may feature it as a suggested magazine under that category.
Flipboard is a runaway train on a collision course for social publishing. In this TechCrunch article, Mike McCue, Flipboard co-founder and CEO, says that “hundreds of thousands of readers are getting millions of pageflips.”
Who can argue with numbers like those?