Every day on websites, social media, blogs, and other online channels, countless conversations take shape, spread, and exert influence over everything from business and politics to science and culture.
These conversations become stories — “narratives” — that carry with them meaning, purpose, themes, and goals. True, false, or somewhere in between, narratives can win or lose business, elections, and wars.
Streamlined Narrative Analysis
EdgeTheory’s AI-powered technology allows you to analyze the ways conversations become narratives, how those narratives grow, and how they shape the world. These tools empower you to see patterns and trends that drive narratives, revealing the ways they originate, who is amplifying them, how they get distorted and repurposed, and their potential impact.
With the insight drawn from this intelligence, users of EdgeTheory’s technology are better prepared to design and deploy messaging campaigns to participate in those narratives, and to measure their success.
Narrative Intelligence is mission critical.
EdgeTheory analyzes online conversations from a high level down to core narrative components. With this narrative intelligence, organizations and individuals are empowered with the foresight they need to mitigate risk, identify opportunities, communicate effectively, and make confident decisions.
Our framework monitors and consumes sources and narratives at scale
Artificial intelligence and algorithmic analysis that uncovers trends, themes, keywords, and amplifications
Strategic messaging at scale based on context and insights gleaned from analytics
Deep narrative analysis along with insight into the effectiveness of deployed campaigns
EdgeTheory Technology Applied
Narrative Intelligence Platform
A robust analytics tool designed for professional analysts, and allows for deep research leveraging AI analysis of narratives, networks, sources, keywords, and other metrics.