Most consumers have never followed a brand on social media, so brands are dependent upon their team, employees, and fans to narrate the brand message
Americans using social networks have never followed a brand.
Consumers are more likely to buy a new product when learning about it from friends or family.
EdgeTheory creates content
Organization/team leader approves content
Team signs up through custom landing page
Messages deployed through their social handles
Why Don't Your Advocates Speak For You?
They don't know what to say
They are afraid to say the wrong thing
They don't have the time to maintain
They don't know how to use Twitter