EdgeTheory has taken listening to the social conversation about a brand to a new level. The collaboration Match and EdgeTheory has had on content creation and channel management has helped bring our messaging to a broader, more engaged audience. The tools and insights EdgeTheory brings to the table help dig deeper into what consumers are saying and feeling about the brand and the category. It’s a great partnership.
The EdgeTheory team has helped us completely change the way we view the conversation we have with our constituents. Instead of the traditional approach of promoting our university, we are engaging people in genuine conversations on topics of their choosing. Our fall freshman class was the largest and most geographically diverse group in our 187-year history. The EdgeTheory strategy of social engagement has contributed to this record success and has increased the bottom-line at a time when most universities are experiencing declining enrollment.
Our partnership with EdgeTheory has positively impacted our SEO rankings and increased our visibility to undiscovered verticals, while allowing us to become industry experts in the social media conversations.
We were impressed by how quickly EdgeTheory was able to respond, implement, and adapt to changes in our marketing strategy.
The EdgeTheory-F2 Labs collaboration has clearly raised our indexing status with Google, Yahoo, and the like, and positively affected our leadership position in the product conformity market space as we increasingly participate in the conversations going on in our world over social media.