Gregg Newby
Finding Your Pre-Customer: How to Speak to (and ...
LeAnne Gault
We've Got Forbes Talking About the Importance ...

“It’s just as important to own the conversation as it is to have a lot of money in the bank.” Joe Stradinger

We've Got Forbes Talking About the Importance of Content Creation!
SmartMarketingAutomation, Employee Advocacy
LeAnne Gault
The Sales Force Awakens: Empowering Your Team ...

As most of the world waits in line for the chance to immerse themselves in the spectacle and wonder of Star Wars: The Force Awakens, I can't help but reflect on what's happened in the thirty-eight years since the release of the very first Star Wars movie. How has selling changed since 1977?

The Sales Force Awakens: Empowering Your Team with Smarter Content
Brand Management, Employee Advocacy, Marketing, Word of Mouth
LeAnne Gault
Don't Be Clueless About Word of Mouth Marketing

You can't choose to sit back and hope conversations will just happen organically about your brand. If you want to win the marketing race, you must unleash the power of word of mouth.

Don't Be Clueless About Word of Mouth Marketing

Sales

,

Why is Everyone Talking About Content Amplification?

,
Why is Everyone Talking About Content Amplification?

But what if you put great content out there and no one discovers it? Could that really happen? You bet your sweet content calendar it can. You can spend hours crafting engaging, creative messages, and they will never get seen.

Employee Advocacy: Your Sales Force of Social Superheroes

Employee Advocacy: Your Sales Force of Social Superheroes

Employees can be a brand’s biggest advocates, but most brands haven't harnessed the power of their voices. Here’s how employee advocacy can increase sales and strengthen your brand.