But what if you put great content out there and no one discovers it? Could that really happen? You bet your sweet content calendar it can. You can spend hours crafting engaging, creative messages, and they will never get seen.
“It’s just as important to own the conversation as it is to have a lot of money in the bank.” Joe Stradinger
As most of the world waits in line for the chance to immerse themselves in the spectacle and wonder of Star Wars: The Force Awakens, I can't help but reflect on what's happened in the thirty-eight years since the release of the very first Star Wars movie. How has selling changed since 1977?
You can't choose to sit back and hope conversations will just happen organically about your brand. If you want to win the marketing race, you must unleash the power of word of mouth.